Character College Essay - Tips For Writing Character College Essays

Character College Essay - Tips For Writing Character College EssaysWhen you're considering writing a character college essay, you've probably considered the advice of past college essays and decided that it's not for you. Or, you've tried some character essay writing tips and really aren't getting anywhere. If you are contemplating writing a character college essay, here are some guidelines that may help you. The following tips may not apply to all characters, but they will help.So many people consider writing a character college essay to be something like a recipe, with enough ingredients to get you started but not much in the way of an ending. This is a horrible approach to take, and a bad way to teach your students. Instead, if you choose your protagonist carefully, you'll find that there is a nice, logical ending to your character essay, even if that ending is just the beginning of what could be a much larger essay.There are two main approaches to writing a character college essa y. One is to write the actual character, then research them so that you can build a profile about them and their background. The other approach is to use a bit of premise and a bit of setup, and then work your character into that idea. That approach allows you to get to know your protagonist better, as well as giving you the freedom to fill in any gaps you see in your research. It also allows you to experiment with the character a bit, adding and subtracting elements to ensure that your character actually fits in with your current setting.When you're writing a character college essay, don't underestimate the importance of setting. If you're doing research, go to the library and look at some historical records about your particular time period or location. Sometimes, you can find information about some interesting historical figures, and you'll have a sense of what kind of person you want to write about, and it'll help you to avoid some common pitfalls when writing characters in your college essay.When you're writing a character college essay, remember that you won't know everything about your character until you get to know him or her better. Get to know them well enough that you can write about them without completely shutting them out, and that way you'll gain more insight into the character and more potential for future material.The best approach to writing a character college essay is to combine a little premise and a lot of information. You don't want to start out with a character who is utterly unlikeable, and then suddenly come up with a character who is all sunshine and rainbows.Remember, if you're considering writing a character college essay, you shouldn't start with the first sentence of the character. In fact, your character needs to be able to speak, and the first thing that you need to know about your character is who they are, and what they've done before they were the protagonist of the story.

The Auditor and Fraud Essay Example

The Auditor and Fraud Essay EXPLAIN THE RESPECTIVE ROLES AND RESPONSIBILITIES OF MANAGEMENT AND AUDITORS IN THE PREVENTION AND DETECTION OF FRAUD. The primary responsibility for fraud detection lies with management. This arises due to a contractual duty of care. Directors are able to discharge their duty toward prevention and detection of fraud and error in many ways, for example: * Complying with the Combined Code on Corporate Governance * Developing a code of conduct, monitoring compliance and taking action against breaches * Emphasising a strong commitment to fraud prevention. This involves establishing a culture of honesty and ethical behaviour within the organisation with clearly communicated policies. * Establishing an internal audit function * Having an audit committee The role of the auditor is with assessing the effectiveness of the internal controls. Auditors should appraise the risk of misstatements due to errors and fraud. The role of the auditor in the detection of fraud is appraised within case law, for example: Re Kingston Cotton Mill (1896) – An auditor â€Å"is a watchdog not a bloodhound†. According to Melville (2007), this judgement set the tone for the audit profession for a century. Auditors were to be passive checkers rather than be proactive in searching out errors, misstatements and fraud. This statement may no longer have the force it once did in the light of ISA 240 The Auditor’s Responsibility to Consider Fraud in an Audit of Financial Statements. Auditor’s are now expected to recognise at least the possibility that fraud may exist and, consequently, adopt an attitude of professional scepticism in their approach to audit work. Re Thomas Gerrard Son (1968) highlighted the negligence of auditor in overlooking fraudulent activities committed by directors. We will write a custom essay sample on The Auditor and Fraud specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Auditor and Fraud specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Auditor and Fraud specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Auditors relied on stock certificates given to them by the managing director, a person who they trusted. This was supported by the decision in Re Kingston Cotton Mill whereby an auditor is ‘justified in believing tried servants of the company in whom confidence is placed by the company’. It was held that their responsibility was to investigate the matter fully once their suspicions had been aroused. If they had done so, the fraud would have been revealed. This is supported by the content of ISA 240 which requires auditors to follow up anomalies. Once suspicions have been aroused, tests designed specifically and uniquely to detect and establish the extent of fraud will be performed. Auditor’s should plan and conduct their audit tests to limit the possibility that material fraud and irregularities go undetected. Certain assets such as cash are more susceptible to fraud than others and audit planning should take account of this. Tests are mainly carried out due to the need to assess whether a matter is material before reporting it. If the matte proves to be material, it should be first reported to management (unless management are implicated in the fraudulent activity themselves). Auditors cannot guarantee the detection of all frauds and errors because they are not able to spend the time searching for frauds as they only analyse a sample. A guarantee cannot be made as auditors provide an opinion. IDENTIFY AND DISCUSS BOTH THE ORGANISATIONAL AND PERSONAL FACTORS WHICH MIGHT CONTRIBUTE TO AN ENVIRONMENT WHERE FRAUD IS MORE LIKELY TO OCCUR. The integrity of the individual and whether they seem to have a strong sense of ethics. Although a difficult characteristic to assess, the behaviour of individuals and their opinions on issues may provide important evidence to assist the auditors in assessing this characteristic. Personal integrity may well be a key if not the most important factor in keeping a person from committing fraud. There are many cases in which individuals with severe financial or personal pressures and the opportunity to engage in fraudulent activity do not do so because they have a strong personal moral code. Some fraud investigators believe that a strong moral code can prevent individuals from using rationalisations to justify illicit behaviour. Typical rationalisations include: I am only borrowing the money and will pay it back Nobody will get hurt (perception of fraud as â€Å"victimless† crime The company treats me unfairly and owes me Its only temporary until my financial position improves Everybody’s at it!! The extent to which individuals appear to be motivated by greed. Again, a difficult characteristic to assess but the individual’s concern with money and consumer goods may provide some clues about this. If someone starts turning up to work in a brand new Ferrari, they may have won the lottery, or benefited from the demise of a loving relative, or they could be up to no good!! The degree of loyalty exhibited by an individual. If the individual has been with one firm a long time, this may indicate a certain level of satisfaction with their employment and perhaps reduce the likelihood of them committing fraud. You should, however, also be aware that experienced employees, because they are trusted, might have a greater opportunity to commit fraud. Ernst Young Survey (2000) found that nearly half of the employees who defrauded their firms had been employed for over five years. Also bear in mind that opportunities to commit fraud can arise when an employee reaches a level of trust in an organisation or when internal controls are weak or nonexistent. Then the employee if he or she is so motivated will perceive that there is an opportunity to commit fraud, conceal it, and attempt to avoid detection and punishment Also, recent research undertaken by the Wharton School at the University of Pennsylvania suggests that in order to make it to the top ranks of corporate management you of course have to be very self-assured, but this can turn into overconfidence which can lead you to â€Å"cross the line† and commit fraud. For example, a senior manager believes that his firm is experiencing only a bad quarter or patch of bad luck. He believes it is in the best interests of everyone involved – management, employees, customers, creditors and shareholders to cover up the problem in the short term so that these constituents do not misinterpret the current poor performance as a sign of the future. In addition, he is convinced that down the road the company will make up for the current period of poor performance. It is the optimistic executive or overconfident executive who is more likely to have these beliefs. May stretch the rules a little or engage in earnings management ploys, but what if things don’t turn around as expected? Then he has to make up for the prior period and that requires continuing fraudulent behaviour. There appears to be a belief that overly optimistic executives can turn their firms around before fraudulent behaviour catches up with them, at least according to the US research. Jordan (2002) as cited in Quirke (2008) reaffirms this attitude by quoting a communist era Czech axiom â€Å"If you do not steal from the state, you rob your family† Antonio Birritella; â€Å"All these funds from the EU were seen as a gift to the Mafia, easy pickings†

Spinal Cord Injuries Essays - Neurotrauma, Motor System, Free Essays

Spinal Cord Injuries Essays - Neurotrauma, Motor System, Free Essays Spinal Cord Injuries As an Emergency Medical Technician (EMT), when someone has a spinal injury, additional movement may cause further damage to the spine. EMTs must always immobilize the patients head and torso in the position found. The purpose of an EMT is to prevent further harm to the patient until more professional medical help can be obtained. If in doubt about whether a person has received a spinal injury, always assume he or she has. A spinal cord injury (SCI) is very serious because it can mean the loss of sensation and function in the parts of the body below the site of the injury. SCIs are caused in many different ways. Some of the most common ways a person may obtain a SCI are- motor vehicle accidents, bullet or stab wound, diving accidents, electric shock, awkward positioning of the body, falls, sports injuries (such as football or diving), industrial accidents, assault and gunshot wounds. Polio, Spina Bifida and Friedreichs Ataxia are some of the frequent diseases that cause SCI. SCI may also be know in other names such as spinal cord compression (SCC) and spinal cord trauma (SCT). According to an article in , SCIs occur in approximately 12,000 to 15,000 people per year in the U.S. About 10,000 of these people are permanently paralyzed, and many of the rest die as a result of their injuries. Most spinal cord trauma occurs to young, healthy individuals. Males between the ages of 15 and 35 are most commonly affected. The spinal cord is about 18 inches long and extends from the base of the brain, down the middle of the back, to about the waist. It is composed of 33 bones called vertebrae, 31 pairs of nerves, 40 muscles and numerous connecting tendons and ligaments running from the base of the skull to the tailbone. Between the vertebrae are fibrous, elastic cartilage called discs. These absorb shock and keep your spine flexible and cushion the hard vertebrae as it moves. The nerves that lie within the spinal cord are upper motor neurons (UMNs) and their function is to carry the messages back and forth from the brain to the spinal nerves along the spinal tract. The spinal nerves that branch out from the spinal cord to the other parts of the body are called lower motor neurons (LMNs). These spinal nerves exit and enter at each vertebral level and communicate with specific areas of the body. The sensory portions of the LMN carry messages about sensation from the skin and other body parts and organs to the brain. The motor portions of the LMN send messages from the brain to the various body parts to begin actions such as muscle movement. The brain and the spinal cord both make up the Central Nervous System. Motor and sensory nerves outside the central nervous system make up the Peripheral Nervous System and another diffuse system of nerves that control involuntary functions such as blood pressure and temperature regulation are the Sympathetic and Parasympathetic Nervous Systems. Rings of bone called vertebra surround the spinal cord, and these bones make up the spinal column or backbones. Most often, the higher in the spinal column the injury occurs, the more dysfunction a person will experience. The vertebras are named according to their location. The 8 vertebra in the neck are called the Cervical Vertebra. The top vertebra is called C-1; the next is C-2, and etc. Cervical SCIs usually cause loss of function in the arms and legs, resulting in quadriplegia. The 12 vertebra in the chest are called the Thoracic Vertebra. The first is called the T-1 and its where the top rib attaches. Injuries to this region usually affect the chest and the legs and result in paraplegia. The vertebra in the lower back between the thoracic and the pelvis, are called the Lumbar Vertebra. The sacral vertebras run from the pelvis to the end of the spinal column. Injuries to the 5 Lumbar vertebra and similarly to the 5 sacral vertebra generally result in some loss of functioning in the hips and legs. The effects of SCI depend on the type of injury and the level of the injury. SCI can be divided into two types of injury- complete and incomplete. A complete injury means that there is no function below the level of the injury, no sensation and no voluntary movement. Both sides of the body are equally affected. An incomplete injury means that there is some functioning below the primary level

Environmental ocean hcom Essay Example | Topics and Well Written Essays - 250 words

Environmental ocean hcom - Essay Example In result, these pollutants indirectly affect humans and other animals that depend on marine resources (â€Å"Ocean Pollution†). One manifestation of an indirect effect of pollutants to humans is beach closings. Beaches that have unsafe levels of bacteria and chemicals are mandated to be closed due to health and environmental concerns (â€Å"Beach Closings). As reported by the Natural Resources Defense Council‘s (NRDC) 2009 annual survey, it has reached a massive amount of 18,000 reports of beach closings (â€Å"Beach Closings†). The causes of beach pollution includes Urban water run-offs, Boat wastes, Beach goers, Leaking sewage pipes and Malfunctioning sewage treatment plants, Wildlife and Pet Wastes, and Agricultural Discharges and Runoffs (â€Å"Beach Closings†). According to Marinelife.about.com, marine pollution affects not just the fishes that shelter in the ocean but also the creatures that feed on these animals. When there are less marine animals for the predators to eat, then there will be more competition for food within that species affecting all organisms in the food chain (à ¢â‚¬Å"Marine Life†). Another effect of marine pollution is the climate change. It largely affects the agricultural croplands and food production making the prices of food to rise. Food crisis is a possibility if this continues (â€Å"Climate Change: Food

Principles of Effective Practice in the Teaching and Assessment of Essay

Principles of Effective Practice in the Teaching and Assessment of Reading - Essay Example The instructors should seek to motivate and stimulate the learners to work at optimum levels. Information should be processed and developed inside the brains of students. Vocabulary is slowly built up in order to ensure that they have obtained exposure to the various language patterns and structures. The final stages of reading involve the ability of students to form complex words and phrases. They are able to decipher the meaning of the text. They can apply outside knowledge in order to obtain an outline of the text. Empirical studies have demonstrated that a staged approach towards reading can produce benefits for young children. It helps to generate interest and passion for young children. It leads to commitment and devotion to reading acquisition skills. Further reading helps to enhance the cognitive and intellectual capacity of young students. Finally, it exposes them to vast literature that can help them achieve educational objectives. The level of understanding of various styles of writing is defined as reading comprehension. The proficiency of reading deeply related to the ability to identify words quickly and store the information in memory. When the identification process is difficult for the students when they use much of their energy of processing memory to read and recognize the individual words and as a result, their ability to understand is greatly affected. Researchers believe that it is very important for the children to learn to recognize the printed text and analyze it, regardless of whether they can read it on their own or not. The process of comprehension begins at the nursery stage. On the other hand, some researchers believe that this approach is not useful particularly for young children because they think that kids should learn to decode different words in form of phonics before developing analytical thinking. Teachers often use the technique of round-robin re, adding. It's a process in which tea cher call upon students individually turn by turn to read a piece of a given particular text. It was evident that this method of reading test focus more on comprehension rather than teaching it.  

Michel Foucaults Theory of the City

Michel Foucaults Theory of the City In this essay I will discuss and plain how the city is represented as place of power and surveillance, using Michel Foucaults ‘the means of correct training in his discipline and punish (1977) and the film 28 weeks later where I will pick four scenes from the film. I will discuss and explain how the film deals with the notions of institutional and private rights, how visual design might represent notions of surveillance and oppression through (space, colours juxtapositions, and characters); and finally, how the city is represented through various ways of looking/imaging. The shift to consumerist city has marked changes in the surveillance and control of urban space through an innumerable technologies and moral practice. These type of change happed as cities tries to rebrand and remarket themselves within local regions nationally and internationally in order to compete with the current capital investment markets. Visual politics of the street underpins changes in urban and its governance, thereby creating risk- taking business that focuses on creating visually pleasing spaces via architecture to regulate to practices surveillance not only in urban spaces but also in suburbs places. canary wharf can be seen as primary example of this panopticon described in Michel Foucault discipline and punish in the means of correct training. In his book he describe panopticon as all round the clock functioning surveillance machine which is designed to insure that no prisoner could ever see the inspector who conduct the surveillance from his control room to the radial (central location within the radial configuration). Hi goes on saying. The prisoner could never know when he was being surveyed in the instant of the scene in 28 weeks later where the commanding officers ware surveying on the survivors by using machine guns at night time or in the instant the ware the architecture of the building /faà §ade was designed with glass, which in this case the inspector had a full control and awareness of the activities conducted by not only the survivors but also the survivors were aware of the presence of the commanding forces around them. There individual rights at this stage. could be manipulated and cause destruction for the institutional powers. I will feather explore this scenario as I progress feather is this assay. In the same time considering the survivors were aware of been watched at all times, the mental uncertainty and the anxiety of been quoted doing anything against the set up rules in itself enough to discipline them. Due to high effect of ponopticon in the film were the survivors are injected with this state of mind that surveillance is present at all times and that automatic full functioning power is around the clock, and no uncharacterized behaviors will be tolerated. In this instant, the survivors are caught up in a power situation of which they are themselves the bearers. To achieve this, it is at once too much and too little that the survivors are constantly watched by a CCTV cameras and commanding forces, to the extent that the survivor is aware of been watched but in the same time there is no need for him or her to be observed. In such Circumstances Bentham laid down the following principle that â€Å"power should be visible and unverifiable. † he went in saying visible that the inmate /patient will constantly have before them the central tower in front of them/ (control room in the instant of the 28 weeks later film) which there spied upon, and unverifiable that the inmate/patience or the survivors under no Circumstances should he/she know whether is been watched, but he must know he may always be so. But in the 28 weeks later film from the scene nine where the commanding forces from the top unit were surveying on the survivors at nig ht time. In this scene we see how surveillance is conducted without the knowledge of survivors. One sees everything without been seen. In this scenario we see the same principles been mentioned in bentham book in panopticism been repeated in the film Where the commanding forces where using high tech machine guns and CCTV cameras to insure all the people were where they were supposed to be and insuring orders were kept at all times. With the aid mordern of architecture power could be exercised to its fullest effect and individual rights were at no place to question the institutional power. Putting into consideration the main location where the power was enforced and practiced was in canary wharf, one can clearly see how power is immediately portrayed without even questioning the forerunners aim. (Scene seven) Bentham goes on saying â€Å"the Panopticon is a machine for dissociating the see/being seen dyad: in the peripheric ring, one is totally seen, without ever seeing; in the central tower, one sees everything without ever being seen†. He continue saying â€Å"it is an important mechanism for optimizing and disindvidualising power.† Here we see Bentham say panopticon is not a bad thing when is used for the right reasons; he give examples of the usefulness of the panopticonhe says â€Å"it makes it possible to draw up differences among patients and also to observe symptoms of each individual, in education it make it possible to observe performances. And among workers† it makes it possible to note the aptitudes of each worker, compare the time he takes to perform a task. â€Å"But the Panopticon was also a laboratory; it could be used as a machine to carry out experiments, to alter behavior, to train or correct individuals. To experiment with medicines and monitor their effects. To try out different punishments on prisoners, according to their crimes and character, and to seek the most effective ones.† Power is not the activity or the subject of knowledge that creates main parts of knowledge that opposes power, but is the power- knowledge and the struggles of those who goes through it determines the forms and possible domains of knowledge. http://cartome.org/foucault.htm which in the film when Andys mum was found had to be put under strict surveillance to prevent out-break of the virus but then when individual and institutional power are combined as seen in scene fourteen one of the power either for the individual or institution surfers severely or in most cases they both do. Conclusion in the reading of Michel Foucault discipline and punish; and in the film 28 weeks later one can draw many conclusion on how surveillance and institutional powers are conducted and how the city is viewed as a place of power. But in the same time we see when individual power and rights are exercised simultaneously cause severe consequences ; for example in scene 1,. Especially when Tammy and Andy decided to go to their old home to collect some of their possession here we see Tammy and Andy wanted to be free, they wanted to something that would remind them of their mother but under the rules set in the comp they were not permitted to leave the premises. As a result they rebelled and consequently brought back the virus in the camp and the end result most the survivors were exterminated, infected by the virus and the only survivors left in the whole city were them. My point is power should only be exercised when knowledge lead and it should be exercised by one part at a time to avoid coll ision. References Joe Kerr, Andrew Gibson, London from punk to Blair http://books.google.co.uk: city watch, 131-13, M. Foucault, 1977, Discipline and punishment, means of correct training, France: Gallimard Richard J. Williams. (2004). the anxious city. US andCanada, English urbanism in the late twentieth century. the anxious city 1, 10-19 http://cartome.org/foucault.htm

Apple Inc

Features of Apple Industry:2 Evaluation of Steve Jobs as a strategic leader4 Strategic Innovation5 Recommendation7 Conclusion8 Reflection of our group work9 References12 Introduction As the first of the World’s Most Innovative Companies (Business week, 2010) and the 17th of the Best Global Brands (Interbrand, 2010), Apple has succeeded in strategic leadership and innovation, which has drawn attention from the world recently. This essay focuses on some key issues of Apple’s innovation. It begins with analyzing the key features of Apple Inc by Porter’s five forces and Kay’s distinctive capabilities.Then, the evaluations of the CEO Steve Jobs as the strategic leader and explanations of Apple’s strategic innovation are involved. The final section is our recommendations to Apple. Features of Apple Industry: In the stage of analyzing the key features of Apple industry, the first method is the Porter’s five forces model. It divides into five parts, threat of new entrants, threat of substitutes, bargaining power of buyers, bargaining power of suppliers and competitive rivalry within an industry (Assen, Berg and Pietersma,2009). Firstly, for Apple, there are some new entrants have disruptive power.For example, some online services which are similar to iTunes. However, there are numbers of high requirement for new entrants to get in the market, for instance, time and cost of entry. In the part of substitutes, nowadays, large amount of substitutes have good performance, they cost lower, are easy to switch, but only few of them have same quality as Apple’s products in the same price. In terms of bargaining power of buyers, it is an influential trouble for Apple. Although Apple has vast and loyal customers, every buyer and retailer all want better stuff in lower price.Moreover, they may reduce spending on Apple’s products if their economy downturn. Furthermore, Apple can ignore bargaining power of its professional supp liers, such as Inter, and strategic alliance, like Microsoft. The last part is the existing rivalry; Apple has a lot of powerful competitors, for example, HP and Lenovo. They pressure into Apple in every technological area and attract buyers by different products. Nevertheless, to be the most innovation company of the world, Apple industry is competitive all the time.Another method used in analysing key features of Apple industry is Kay's distinctive capabilities. This model consists of Architecture, Reputation and Innovation. Architecture: in the internal part between firm and employees, Apple industry has owns special corporate culture and a spiritual leadership. Apple corporate culture is featured in intense works and being pursuit of perfect works under a casual atmosphere and with sharing spirit. For a spiritual leadership, Steve Jobs' role in Apple is motivating employees to bring employees' creative talent into full play and not involving in the employees' work.In the externa l part and net works of architecture, Apple only choose strong suppliers having professional advantages to cooperate, such as Intel, it always cooperate other firms with its own purpose. For instance, the apple chose the Google to take advantage of its maps and video features for phone. Reputation: Apple has a great reputation that is built up on the basis of the quality signals and consumers' own experiences. Apple pays attention to quality of products. Apple keeps a trial and error on every product to prevent any quality problems from happening in future.Moreover, Apple's production is always based on consumers' experience. For example, Apple offers a free trial for consumers to feel their products. Innovation: Apple is famous for its innovation that can be demonstrated by technological innovation, product innovation and management innovation. Technological innovation means a perfect integration between hardware and software and Apple also keep updating them. Referring to product innovation, from first imac to recent-product i phone, Apple products, combining different functions, all go through the innovation.Speaking of management innovation, after Steve job's employment, Apple's management style is successfully transformed from relaxed style to controlled one. Evaluation of Steve Jobs as a strategic leader Steve Jobs is known to be eccentric when it comes to strategy and business because he strives to become a market leader by dominating the competitors in customer loyalty, distribution and coverage, perceived value, price, profit and promotional spending. This is evident when we compare Apple and Microsoft because when Microsoft shows profit by sheer quantity, Apple competes strongly with the quality of its products and services.As an innovative leader, Steve Jobs is legendary which is reflected on his company motto â€Å"Think different! † Rethinking, reinventing and revitalizing are the three main ways of doing business according to Steve Jobs. S implicity and innovation in terms of the product range gave Steve Jobs the edge over other competitors. A well-known example for this is the annual launch of new and updated versions of the iPod with a simple change in colour, form-factor and memory capacity. His risk-taking approach to business is believed to be unique making him an epitome of courage.His idea of self-belief and a vision enabled him to lead a great career life. He believes in investing in new innovative products and services that are built on existing technologies to create a â€Å"customer and market-based business†. His ability to get over failures and try again makes him a suitable comparison with Thomas Edison who had his share of failures along with mighty successes. Apple is a multi-billion company and yet they have just fewer than 30 different products. This is because of Steve Jobs’ immense drive for focus on a specific and well-identified section of the consumer electronics market.This shows the stringent and perseverant character of Steve Jobs as he would have told â€Å"No† to many potential ideas related both to the products and in recruitment. When Steve Jobs was fired from Apple in 1985 and came back in 1996, he implemented what we now believe as a CEO-centric model of strategic leadership that involves not just generation of ideas but also to hold the rudder of a massive ship that is Apple. Hence Steve Jobs will always be remembered as one of the most visionary, creative and high-impact leaders of his generation or any generation.Strategic Innovation Apple has successfully engaged in strategic innovation and has awarded the most innovative firm for triple years continuously. At the same time, it is the top one most admired firm in American (McGregor, 2008). Due to apple’s history, it belongs to established company. Therefore, overcoming the inertia of success and making a change is a big challenge. Combing Palmer and Kaplan’s theory of seven d imensions of strategic innovation with apple’s experience, this paper analyzes strategic innovation in Apple.In terms of Markides (1998), strategic innovation is basic principles build up new business modules and creates new markets and increase benefits for both company and consumer. In other words, strategic innovation refers to company needs to market positioning and was good at founding vacant space in market and filled up. Palmer and Kaplan’s theory of seven dimensions of strategic innovation are explained as follow: A Managed Innovation Process -Assembling conventional and unconventional ways to business strategy (Palmer, D. and Kaplan, S. , 2007).It is said that apple’s products develop in simultaneous stages and Apple always sticks with a proprietary ecosystem. Though it has some drawbacks, the benefits outweigh drawbacks. Core Technologies and Competencies- Main skills (ibid). Due to the face that Apple is high-tech Company, it requires consecutive high technologies innovation. Apple was dedicated to study innovative industrial design; such as apple has the world’s most advanced operating system and intuitive UI and so on. Industry Foresight –Forecasting the complex forces driving change (ibid. Steve Jobs quoted the words from Wayne Gretzky-â€Å"I skate to where the puck is going to be, not where it has been† (Jobs, 2008, cited in Yates, 2010). And he said they always tried to do that at Apple since the very beginning. Strategic Alignment – Establishing Support (ibid). In Apple, when it comes to a strong strategic vision for the business, the powerful leader is capable to align the people in the organization with the direction inherent in this vision. Therefore, the enthusiastic internal support could be achieved. Consumer/Customer Insight – Deep perceiving of target (ibid).On one hand, Apple possesses wide audience ranging from amateurs to professionals. On the other hand, Apple satisfies custo mers’ requirements. All products are characterized by human interface design and ease of use, combing aesthetics and simplicity, showing a perfect balance of form and function. Organizational Readiness – The ability to implement strategy (ibid. ) The board of directors had been re-structured since Jobs took over in 1997. Apple gets an excellent leadership and team spirit. At the same time, Apple masters core technologies and competencies.Sufficient preparation leads to success. Disciplined Implementation –Putting the strategy into effect (ibid. ) Apple’s process of implementation follows the module: culture- product-user-brand. All the products that meet user’s needs abide by their culture, which causes consumer loyalty; they get good reputation, therefore, the brand is established. Certainly, effective marketing strategy is an essential part of successful implementation. Recommendation Based on analysis above, here follows some recommendations to Apple. Maintain design spirit.As most customers are attracted by peculiar aesthetic design of products, Apple should continue paying attention to it. Keep innovation. Innovation is the soul of Apple Inc, Keeping innovation will bring Apple a bright future. Improve product compatibility. Improving compatibility is able to increase the opportunities of choosing Apple products. At the same time, the product market share will be improved. Search for the promising leader and create positive crises. It is essential to find another brilliant leader after Jobs. Apple should keep unsatisfied with current success and pursue change.Find hi-tech partners. Consumer electronics and entertainment industry are high competitive industries which update technology frequently. Thus, finding partner is crucial for an enterprise in the industry, especially, a hi-tech partner. Conclusion According to studied about Apple, it can be reached that there is an excellent management team in Apple Inc. , especial ly the CEO Steve Jobs, a strategic, spiritual leader with strong personality. In terms of strategy of the corporation, it is sticking to core competencies and innovation strategy, making the perfect products to consumer.With reference to organization, Apple is a mix-mechanic and organic style. Staffs in Apple are always with passion and love their own company as well. Performance of Apple in the consumer electronic and entrainment market which is a hyper competition market with technology updating speedily is excellent. There are a large number of loyal customers, great strategies, beautiful products and influential leadership which are all produced by Apple, an innovation corporation. Reflection of our group work Our group work focuses on a topic- Strategic Leadership and Innovation at Apple Inc. y Apple case studies, several key questions are asked to answer, including the key features of Apple industry, the evaluations of the CEO Steve Jobs as the strategic leader, explanations o f Apple’s strategic innovation and our recommendations to Apple. Our group activities was proceed according to a routine of making assignment for each people; then searching for materials individually; next, sharing ideas and of discussing issues together. In the following part, we will introduce a procedure of our group activity in detail.The object of our first group meeting was getting main idea to carry out our project after we read the apple case material. In this meeting, our group discussed and got general ideas and several key words from this case: what is management and innovation in Apple. But it didn't work very well due to insufficient preparation. Therefore, when we made a second meeting, we changed our idea to go on our tasks according to orders of questions. Each two members of our group took responsible for one question, and a member took charge of introduction, recommendation and conclusion.In this time, everyone got a clear task. In the following group meeti ng, we discussed what we found from collected materials and gave advices of every question and pick the best ones to the questions. Everyone is asked to complete their own speeches of their own presentation. If we had problems of our project in the period of not being together, we still kept in touch online. In the last two group meeting, we all gave a brief presentation of our own part to group members and made them understand every piece of our works, and we all achieved agreement to our project without any doubt.One of team member combined all pieces of Power Point into the whole and decorated it. We all prepared for the presentation and kept practice with a time controlling together. For a group work, we evaluate that it is fairly good with advantages and disadvantages. On the one hand, we learned a lot from this group work. Firstly, we learned how to analyzer a case with models. Furthermore, we also learned that by a combination of case studies and models, it strengthens the kn owledge we learned in the class. Secondly, this activity also improved our skills of doing presentation and reports.We got a clear understanding of requirements of good presentation and reports. Last but not least, our team members shared ideas and made up for each others' disadvantages. From this experience we got the team work spirit and learn how to corporate with others, how to solve the conflicts. On the other hand, some problems existed in the period of meeting. Frankly speaking, some meetings are ineffective, because we didn't prepared well what supposed to do about case studies. Moreover, on the account of some member’s absence and lack of team spirit, the progress of our group work was affected.Here are some suggestions to the future team work we learn from our experience: firstly, a clear schedule should be made in the beginning as a guide of future works. Secondly, team members need to improve group awareness and join in a group activity positively. Everyone of a g roup should review handouts or materials in advance of one’s own responsibility of a group. Lastly, the efficiency is critical to group work.References Assen. M. V. , Berg. G. V. D. , Pietersma. P. 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