The Peloponnesian War Essay Example | Topics and Well Written Essays - 2000 words

The Peloponnesian War - Essay Example Eventually these two city-states became two power centers of Greece and indulged into a battle of supremacy against each other. This war between Athens and Sparta was known as the Peloponnesian war. The importance of the present study lies in the fact that as one of the ancient modern civilizations; studying the history of Greece has always been a privilege. Furthermore the Peloponnesian war was one of the very first kinds of civil war that led to massive alterations in nature of politics in Greece. The Peloponnesian war eventually led to the alteration of leadership of Greece, replacing Athens with Sparta as the most powerful Greek city-state. The background of the Peloponnesian war was a culmination of events that hovered around jealousy, insecurity and hunger for power. During the Greco-Persian war Athens and Sparta fought side by side. In the initial stages of the war role of Sparta was much more prominent (480 BC to 479 BC) than that of Athens and Sparta became the leader of the Hellenic League. (Fine, 332) Sparta was mainly a land-based power depending on its infantry for military success. (Thucydides, Hammond and Rhodes; IX) It was never that powerful in terms of naval power. While powerful Spartan infantry was more than sufficient to lead the Hellenic League against Persians on land and to drive them away from Greek soil, it was impossible for them to maintain the success in Persian territories of Asia and Aegean. A naval leadership soon became inevitable for such campaign against Persia in Asia and Aegean and in such circumstances Athens that was primarily a naval power came in the forefront (478 BC). This event m arked the initiation of rise of Athens as the prime Greek city-state ahead of Sparta. Again according to some scholars the Hellenic League at this point was subdivided in two parts. The Naval wing of Hellenic League became Delian League and it was headed by Athens. The land wing of Hellenic League went under Sparta and became known

Cultural struggle Essay Example | Topics and Well Written Essays - 1500 words

Cultural struggle - Essay Example Buy writing Mother Tongue, Amy Tan draws the readers’ attention by giving a reflection of people’s perception that the type and quality of English spoken by an individual represents one’s state of mind. She â€Å"†¦believed that her English reflected the quality of what she had to say. That is because she expressed them imperfectly her thoughts were imperfect† (Tan). Through her statements, readers get to understand that Tan used to look down on her mother due to the quality of English she was using. Further reading Mother Tongue reveals that Amy’s mom is an uneducated woman from China and does not comprehend Standard English. She used to request Amy to make phone calls on her behalf. Amy says that â€Å"she used to have me call people on the phone to pretend I was she †¦ a call to her brokers in New York. I had to get on the phone and say in an adolescent voice that was not very convincing, ‘This is Mrs. Tan.’. The mother as ked Amy to contact the stockbroker and pretend to be her. She, therefore, went ahead to talk to the stockbrokers by paraphrasing her mother’s jumbled sentences into understandable and meaningful statements, to the stockbrokers.Similar captivating information can be derived from the essay Two Kinds, by Amy Tan. In Two Kinds Amy Tan demonstrates that humans carry traumas of their past into their future by dredging them up either intentionally or unconsciously. She uses a Chinese narrator to bring out constant struggles that people go through while trying to find out better understanding and way of existence.

Study About Pc Troubleshooting And Maintenance Computer Science Essay

Study About Pc Troubleshooting And Maintenance Computer Science Essay Most of the time when we start up our computers, the CPU or Central Processing Unit goes through a series of steps or procedures before the computer operating systems boots from the hard disk. These initial steps are all categorized in a system called CMOS which stands for Complementary Metal Oxide Semiconductor. This is the where the systems settings such as the system clock, hard disk status, optical drives and other settings like the CPUs clock speed, FSB and so on are all on this setting. On the other hand, the chip that stores the settings is known as the BIOS chip also known as Basic Input Output System. This holds the most basic computer instructions that are required to boot the operating system like Windows XP or Linux based operating systems such as Ubuntu. Many people always get mistaken by calling is a CMOS chip, but since the BIOS and CMOS is so tightly intertwined, they can be both referred to as one (Difference between CMOS and BIOS, Dennis Faas). In other words, the CMOS chip stores the data needed for the BIOS so that the computer may boot us properly. The battery used to store the data is a lithium button battery which is located just near the CMOS chip and the CMOS jumper. This battery hold provides power to the CMOS chip even when the power of the computer is shut off. This is necessary where the chip is volatile, means that it will lose data when there is no power unlike a hard disk which work on magnetism. What is BIOS CMOS BIOS is commonly known as Basic Input/Output System. It is practically the lowest level processor that stands in between the hardware like the chipset and the processor with the operating system that is installed in a hard disk. The BIOS gives full access to the hardware components to allow a creation of high level operating systems such as Windows XP, Windows 7, Macintosh as well as Linux based operating systems. Moreover, the BIOS is also responsible over the behaviour of the hardware, such as the processors clock speed, the Front Side Bus or known as FSB, system clock, and many other vital hardware settings which is required to load or configured before the operating system loads into the Random Access Memory or RAM (System BIOS, Charles M. Kozierok, 2001). For a computer to operate, all the components must be given specific instructions on how and what they are suppose to do. Usually, that is where the BIOS come into play. The BIOS has a special software in which it runs preliminary codes or instructions which is preset into the ROM chip or Read Only Memory chip that is executed to load the operating system from the hard disk into the RAM for the computer to further execute more complicated commands and instructions so that it would be easier for the processor to communicate with the RAM in terms of instruction execution and access (The BIOS Program, Charles M. Kozierok, 2001). One of the most basic operations of the BIOS is the POST (Power On Self Test). This part is done to make sure that all of the components in the computer such as the motherboard, hard disks, optical drives, graphics adapter card and other components are working and they are detected throughout the system. Figure 1: BIOS that uses flash memory CMOS or Complementary Metal Oxide Semiconductor is low in power consumption and has low heat production rate technology that is used in contemporary microchips and it is commonly known as a small battery powered configuration chip where the BIOS stores the time, date and the system configuration settings (What is CMOS?, 2010). The main composition of this chip is made from silicon and germanium which in a way conducts electricity. These materials are then doped where impurities are added to transform it into a fully scaled transistor, either of extra negative charged (N-type) or positively charged (P-type). CMOS on the other hand uses both kinds of transistors in a complementary way to create a current gate where it makes an electrical control present. They practically use no power at all but this in another way, it makes it heat up fast where this sets a major limit to the speed where a microprocessor can operate (CMOS, 2005). The CMOS has a software which is a setup that is included in the creation of the chip. This setup is very vital for system configuration such as the frequency and voltage control of the components, the system date and time and the POST settings as well as the boot priority settings for the operating system to load. Figure 2: Examples of CMOS setup software interface Types of BIOS CMOS Now we know that BIOS is mainly the system where as the CMOS is the chip that contains a software that runs the BIOS. BIOSes were programmed initially into ROMs or PROMs (Programmable Read Only Memory) CMOS chips, where it only stored a very limited amount of data of the system configuration. Extensibility of the BIOS is limited to the capacity of the CMOS chip hence many years later BIOSes became more better when they introduce a new kind technology known as EPROM (Erasable Programmable Read Only Memory) and EEPROM (Electronically Erasable Programmable Read Only Memory). Though EPROMs are eraser in a very different manner where the chip has to be exposed to UV light which passes through a small glass window on the chip, in order to clear all the memory cells. The chip has a small window that allows the intake of UV light upon erasing the data instructions in the CMOS chip (How to erase and program an EPROM, 2003). Figure 3: DIP type ROM CMOS chip Figure 4: PLCC type PROM CMOS chip The CMOS chip on the other hand has 2 commonly used types, categorized by their packages, PLCC and DIP. PLCC stands for Plastic Leaded Chip Carrier which is a four sided chip carrier with a J lead and pin spacings of 1.27mm. The lead count or legs usually range from 20 to 84 (Minges, Merrill L. (1989). Electronic Materials Handbook). DIP stands for Dual Inline Package which consists of two parallel sided electrical connecting pins connected to a rectangular housing. Both types of packages for the CMOS chip is fixed at 32 pins, since the CMOS settings only need to transfer about 32 bits across the board. Like mentioned in the introduction, the BIOS or the CMOS chip is powered by a battery that is used to store the settings and instructions intact even after the power is turned off. Below are the several types of batteries the CMOS chip uses (CMOS Battery, 2010): Figure 5: 3V Lithium Button Cell Battery Figure 6: 4.5V Alkaline Battery Figure 7: 3.6V Nickel-Cadmium Battery (Solder Connectors) Current Technologies and Models for BIOS CMOS In todays market, the current technology used in BIOS and CMOS is the PLCC type, EEPROM CMOS chip and powered by a 3V Lithium Battery Cell. The CMOS setup for the BIOS include two major companies which are American Megatrends and Phoenix BIOS. There are also other types setups which are configured by the computer manufacturer such as Dell, Acer, HP Compaq and many more. The BIOS on the other hand provides extra facilities in terms of the configurability of the onboard devices like the embedded audio, the processors voltage, FSB, Multiplier, RAM voltage, hard disk boot sequence and many more. Below are some examples of the CMOS setup screens in configuration mode for different types of setup: Figure 8: CMOS setup main page for AWARD Software. Figure 9: CPU Configuration settings Figure 10: Boot Sequence settings BIOS CMOS Failures and Solutions Like the RAMs and hard disks, the BIOS and CMOS chip can also have error and failures. There are three types of virus invasion that can affect the BIOS system: CIH Black Hat 2006 Persistent BIOS Infection CIH was the first virus that was able to erase the content on a Flash ROM BIOS. It was also given the nickname as Chernobyl Virus The extent of the virus lead to the ejection of the CMOS chip from the motherboard and sent for reprogramming for it has also distorted its basic functionality. Black Hat 2006 is a virus that is capable to elevate privileges and read physical memory, using malicious procedures that replaced normal ACPI functions stored in flash memory. Persistent BIOS Infection work as an insertion of malicious code into the decompression routines in the BIOS, allowing for nearly full control of the PC at every start-up, even before the operating system is booted. The proof of the concept does not exploit a flaw in the BIOS implementation, but only involves the normal BIOS flashing procedures. Thus, it requires physical access to the machine or for the user on the operating system to be root (Researchers unveil persistent BIOS attack methods, 2009). Solutions to overcome these kinds of virus usually required either reprogramming of the CMOS chip or just an upgrade of the CMOS firmware. To reset all the data in the BIOS via the CMOS chip are usually done as follows: Turn off all power and disconnect all wires from the PC Open the CPU casing to reveal the motherboard Find the jumper pins that is used to clear the CMOS settings or a small button near the CMOS chip Short the jumper pins by moving the connector from 1-2 to 2-3 position to clear the settings and remove the system battery. Else, press the button for 8 seconds. After this is done, move the jumper connector back to its original position 1-2 and then place the system battery back in its place. Place the cover back and connect all the wires and turn on the power Once the computer loads and pass the POST test, the BIOS will prompt to enter CMOS settings to set it back again. After the settings are set, save the settings and exit the menu so the computer can restart and load the operating system. Conclusion In conclusion, the BIOS is the most system for a computer to boot and load settings for the all the hardware components. The CMOS chip is a requirement for it is the component that stores the instructions of the BIOS into the setup. Without this, the computer would not know how to load the operating system or identify the existence of any hardware components.

F. Scott Fitzgeralds The Great Gatsby :: essays research papers

The Great Gatsby   Ã‚  Ã‚  Ã‚  Ã‚  In the story of Great Gatsby there are many diverse individuals which make themselves heard in the book. Tom Buchanan is the one character that the reader loves to hate. He represents the materialistic views in and around the Jazz era. The question at hand is to consider the character and role of Tom Buchanan in the story. How is the reader meant to respond to this character. To answer the question Tom must be broken down and investigated in an in-depth manner.   Ã‚  Ã‚  Ã‚  Ã‚  The era the action takes place in is known as the Jazz era. It is well known as a very superficial time period. Tom is known as a very superficial character. Although Tom is well known as a wealthy man who seems to have the whole world at his beck and call. Despite his advantages which he has received in life it does not reflect his image which is ugly.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  People are constantly striving to be like him because of his social status. He is the apex of the society, a very powerful individual, with enormous wealth. He is openly aggressive towards people especially his wife whom he is abusive towards. He also shows abusive actions towards his mistress Myrtle when he meets with her in New York. Tom believes solely that he is more important than anyone else. He also has much hate towards Gatsby when he first meets him, since Tom is particularly jealous of Gatsby's wealthiness over his own. We see his jealousy when he gets a favour from a friend in New York City to look into Jay Gatsby and the life he has led.   Ã‚  Ã‚  Ã‚  Ã‚  The reader develops much hate towards Mr. Buchanan when we learn of his mistress. His disprovement grows when he strikes her across the face and severely hurts her for no apparent reason. His rude attitude towards others are also taken to heart when Tom is seen out in public trying to show off for his friend Nick Caraway of how much of a man he can be.

Marketing: Milk and Products Essay

1, Identify macro and micro environmental factors which influence marketing decisions and explain how they apply to your chosen company. You should use analysis tool to apply to the company: SWOT, PEST, and Five-Forces analysis. (Outcomes 2a) – Micro environment: the market comprises all aspects of a market which affect the company’s relationship with its customer and the patterns of competition. It includes suppliers, competitors, publics, marketing intermediaries. – Macro environment: the macro environment can be described in terms of four keys components: political/legal, economic, social/cultural, and technological (PEST factor) [According to Business Essentials Books -Marketing, (Part B: segmentation, Targeting and Positioning, Chapter 2: The marketing environment, p93 – p96)]. |SWOT | |Strengths |Opportunities | |Strong brands, large market share |The preferential policies of the government of the dairy industry | |Distribution network throughout Vietnam |(2000 billion approved for dairy development project to 2020) | |Diversified products, competitive prices |Supply of input raw material – fresh milk – is relatively stable (e. g. | |Production line of international |have dairy cow plantation, farms etc.) | | Leadership capacity of good management |Joining the WTO: market expansion, business and learning experience | |Diversified product lines (150 products) | | |Sustainable relationships with partners | | |Talent and professional of marketing and product | | |Marketing research experience is good | | |Very attractive advertisement and promotion campaign. | | |Weaknesses |Threats | |Products primarily focused on domestic market. |Vietnamese economic instability (inflation, economic crisis†¦) | | Marketing activities of the company focused on southern of Vietnam |WTO: appears several competitors | | |Uncertainty worldwide political situation | |PEST | |Political/Legal |Requirements on food hygiene and safety very strictly regulation | | |Economics stability to facilitate the business of the company | | |The preferential policies of the government of the dairy industry | |Economic |Fast-growing economy of Vietnam (i. e.having a positive impact on the domestic purchasing power) | | | Join WTO pressure to compete for business | | |Dairy import tax reduction, creating favorable for imported dairy products increased conditions | | |Inflation, increased fuel, increased cow prices | |Social/Cultural |Increasing living standards | | |Need to improve health and beauty | | |Proportion of malnourished children remains high | | |Most Vietnamese people do not have the habit of drinking milk | |Technological |Improve and modern technologies | | |Milk powder extraction technology | | | Modern equipment in the field of packaging | | |Technology quality management according to ISO | |FIVE-FORES Analysis | |New Entrants more | For milk production, the costs are not high to join so the potential rivals to participate easily in this| |competition |segment. On the contrary, entry costs for fluid milk products and yogurt is quite high. More importantly, to | | |establish distribution networks require a large expenditure. Currently, Vinamilk has a big advantage in | | |distribution. However, the conversion cost of consumer products is almost equal to 0 so Vinamilk remain | | |competitive pressure in the average. | |Substitute products or | Milk products are not currently available substitutes. However, given the broad needs of consumers, dairy| |services |products can compete with many health care items such as soft drinks †¦ So, Vinamilk is at risk from | | |substitute products. Today, Vinamilk is developing several products of drinking water for health benefits to | | |expand market share. | |Customers bargaining power| Vinamilk is not pressured by any distributor. The company has two distribution channels: (1) the | | |traditional channel (240 distributors and more than 140,000 points of sale, make the distribution more than | | |80% of Vinamilk total production, (2) distributed through modern channels (such as supermarkets †¦). For dairy | | |products, when the cost of materials is high, Vinamilk can sell at high prices that customers still have to | | |accept. Therefore, Vinamilk can transfer the disadvantages from the outside supplier to the customer. | |Suppliers bargaining power| Vinamilk has advantage when they bargain with farmers in the purchase of raw milk because the purchasing | | |company is the largest, accounting for 50% of dairy country. Moreover, Vinamilk disadvantage as dependence on | | |milk imported from abroad. However, from talking to Vinamilk, cost of production 1 kg of liquid milk from milk| | |powder is lower than from fresh milk. Therefore, this is not too big drawback for Vinamilk. | |Rivalry amongst current | Also VNM is highly competitive as in the domestic dairy Hanoimilk Companies, foreign companies word such | |competitors |as Abbott, Mead Johnson; Nestle, Dutch Lady †¦ In the future, Vietnam’s dairy market continues to expand and | | |the level of competition is getting higher. | (Source: http://www. slideshare. net/nguyenvanti1991/lap-ke-hoach-marketing-cua-vinamilk [accessed 24 October 2011]) (Source: http://tintuc. xalo. vn/00885566846/Phan_tich_co_phieu_VNM_cua_Vinamilk. html [accessed 24 October 2011]) 2, Propose major segmentation criteria that are used for two products targeting two different markets. (Outcomes 2b) Vinamilk has much kind of products. We choose two products of Vinamilk are liquid milk and yoghurt. Both of products are targeted common people who have low or medium income. For milk, there are two segmentations for adults and children. The company makes many kinds of liquid milk such as sweetened, unsweetened, chocolate flavor, vanilla flavor, strawberry flavor†¦ depends on interest of each people. The company has three types of packaging for liquid milk products such as small carton, big carton, and bag. It is appropriate for each person and for each region. For yoghurt, the product is segmented the preference of the customers. Some people like eat yoghurt with spoon but some people drink it. Some people do not care about eating or drinking yoghurt, they think that it is good for their health. It is depend on different regions. |Liquid Milk | |For adults |100% fresh milk | | |Vinamilk 100% fresh milk is made from 100% pure milk, containing all essential nutrients from nature, giving you a | | |sense of vitality to enjoy life to its entirety. | | | UHT Milk Flex | | |High-calcium and low-fat milk, Flex is the ideal source of nutrients to help you keep in shape, healthy, active and | | |energetic. | |For kids |UHT Milk Kid | | |UHT Milk Kid is produced from fresh cow milk, rich in calcium and minerals, and treated by a modern UHT technology. | | |i. e. fresh milk is treated in at high temperature in a very short time (3 seconds) to retain all essential vitamins | | |and minerals (including calcium content in milk at an optimal proportion of D/Ca). The supplement of DHA is added to | | |assist children’s growth and development, keeping them healthy, agile and intelligent. | |Yoghurt | |Drinking yoghurt | There are two lines of drinking yoghurt products, including Vinamilk Drinking Yogurt and SUSU Drinking Yogurt Milk| | |with various flavors. Yoghurt is beneficial for health of digestion system and brings you a healthy nutrition source | |Spoon yoghurt | Being made from 100% fresh milk with various flavors such as aloe vera, strawberry, etc, yoghurt products are rich| | |in proteins, vitamins, minerals and calcium, which are essential for your body. Spoon yoghurt assists to improve the | | |daily digestion, reinforce the body immune system, consolidates bone structure and helps to bring a fine and fresh | | |complexion as well as a body in shape. | |Probi fermented | Vinamilk Probi is the yoghurt product fermented from billions of Lactobacillus Casei, working well in digestive | |yoghurt |system that helps to reinforce the resistance of digestive system, purify toxin from food and surrounding environment | | |and absorb nutrients at maximum capacity. Consuming Vinamilk fermented yoghurt Probi every day keeps digestive system | | |healthy from the inside naturally. | Source:http://www. vinamilk. com. vn/uploads/Download_E/VNM_Annual_report_FINAL_ENG. pdf [accessed 24 October 2011]) (Source: http://vinamilk. com. vn/ENG/? vnm=product&id=2 [accessed 24 October 2011]) (Source: http://vinamilk. com. vn/ENG/? vnm=product&id=57 [accessed 24 October 2011]) (Source: http://vinamilk. com. vn/ENG/? vnm=product&id=7 [accessed 24 October 2011]) 3, Outline the factors which influence the choice of targeting strategy for two products in two different markets. (Outcomes 2c) There are many factors to consider when choosing the targeting strategy; those are geography, demography, buying behavior, psychographic and social culture. – Geography and Buyer behavior: Vinamilk has to segment the market such as North, Central, South because each region has different habits such as taste, smell, packaging†¦. Liquid milk has many kinds of products (sweetened, unsweetened, chocolate flavor, vanilla flavor, strawberry flavor†¦) with three types of packaging (small carton, big carton and bag). Yogurt has the same with three kinds of products (spoon yogurt, drinking yogurt, Probi yogurt). – Demography: Vinamilk can divide the market into groups such as age, gender, social position, religion, or income. Liquid milk has two segmentations for adult and children. – Psychographic and Social culture: Vietnamese does not have habit drink a lot of milk. They like to change and something is new. Therefore, Vinamilk improve the products (liquid milk and yogurt) with many kinds of taste, design†¦. With two products in two different markets, Vinamilk has the different strategy to attract the customers and get money for company. 4, Explain how end-consumer or buyer behavior as marketing activities for two products of the company and its retailers. (Outcomes 2d) â€Å"Buying behavior† is made up of the internal and external factors that explain why consumers buy and use certain products or services. This type of behavior can affect the marketing strategy that a business employs to promote its products, and when this behavior is analyzed, it can guide a business toward better marketing strategies and methods that it might not have originally used. The University of Delaware states that the best way to gauge what marketing strategy to use is to create a â€Å"marketing mix† of different types of ads and promotions that can appeal to the different types of buying behavior. (Source: http://www. ehow. com/info_8749189_buyers-behavior-affects-marketing-activities. html [accessed 24 October 2011]) The buyer behavior has influence on marketing activities. There are some factors, which influence on marketing activities of the company such as: psychological, social cultural, situational. – Psychological: each people have each personality, lifestyles, thinking and nobody is not same anybody. They also have different beliefs, attitudes and motivations in life. Therefore, everyone has different needs. If Vinamilk just has one kind of products, the consumer will not have many choices. When they feel boring with the product, they cannot buy it more. Moreover, they think that the quality of product has to worth with the money that they spend. Therefore, if they use the product and feel it bad, they will not buy it more. To sum up, the consumer’s psychological affect strongly the sales of product. If the company does not grasp the consumer’s psychological, they cannot get profit. – Situational: the income of the consumer influence marketing activity. If the price is too high, the consumer will consider carefully before making decision. Therefore, if the price is not suitable, they will not accept and exclude the product. The previous buying experiences and the purchase task itself also have a big influence on consumer decision. – Social cultural: Vietnamese cultural also affect marketing activity. First, Vietnamese like the foreign products especially milk. They think that the foreign products are always better than the domestic product. Therefore, they tend to choose the foreign products firstly. Second, Vietnamese tend to follow the mass because they think that the products have many people to use is good. It is advantage or disadvantage. If the vinamilk has the best marketing, many people will buy their products. but if not, it is difficult for them to sell products. Part 2: Identify and analyze the individual elements of the extended marketing mix: 1, Describe and analyze how products of your chosen company are developed to sustain the company’s competitive advantage. Vinamilk has many products from milk such as liquid milk, yoghurt, power milk, condensed milk, ice cream, cheese, etc†¦ In the competitive environment, Vinamilk always develop and improve their products to satisfy their consumers. Besides, they always create new products to expand the market. Thus, they can sustain the company‘s competitive advantage. Now, we choose and analysis two products of Vinamilk so that we can see how products of Vinamilk are develop. First, it is liquid milk. The liquid milk is shared two segmentations and it is for family and for children. In the family segmentation, Vinamilk has two products such as 100% fresh milk and Flex. With Vinamilk 100% fresh milk, the company has pasteurized milk in carton. After a period of selling, Vinamilk changes packaging with pasteurized milk in bag. It is more convenient to use and bring. Some people like to drink milk with sugar, immediately the company improve product with sweetened milk. After that, they do variety of product with some flavor such as chocolate, strawberry, etc†¦ They capture the market very quickly and they always develop their products to satisfy consumer. They see that Long Thanh milk has developed with autoclaved milk so they also manufacture autoclaved milk with sweetened and no sweetened. In the modern life, people eat many kind of food, which has a lot of fat. Therefore, Vinamilk launch a new product, Vinamilk Flex. It has high-calcium and low-fat milk. It is a good step by Vinamilk. It really attracts people because everyone always wants to keep in shape, healthy, active and energetic and it is difficult when eating a lot of fat. Nowadays, Vinamilk see that child obesity is increasing in Vietnam, combined with the milk market research weight loss, Vinamilk find less competition involved in this market, which has created the impetus for launching Vinamilk new product – â€Å"Vinamilk milk to lose weight† and immediately received the support of consumers. With the research objectives and provide effective solutions to weight loss, safety, consistent with the state of Vietnam, this product is a breakthrough to help bring practical benefits to consumers. Recognizing this trend, Vinamilk immediately jump into this exciting market. Besides, Vinamilk also develop products that are reserved for children. That is UHT MILK MILKKID and VNM FORTIFIED UHT MILK. Fresh milk is treated in at high temperature in a very short time (3 seconds) to retain all essential vitamins and minerals (including calcium content in milk at an optimal proportion of D/Ca). The supplement of DHA is added to assist children’s growth and development, keeping them healthy, agile and intelligent. The parents like it because they always want everything are the best for their children. Second, it is the yoghurt. Vinamilk has three type of yogurt. This is yogurt with spoon, drink yogurt, probi yogurt. Each type of yogurt suits each different preference. Some people like eat yogurt with spoon but some people like to drink yogurt. It is very easy for consumers to access it when there are many choices. Now, probi yogurt is popular because it there are many good things such as reinforces the resistance of digestive system, purify toxin from food and surrounding environment and absorb nutrients at maximum capacity. It really attracted people because it is aimed the consumer’s psychological about health. It is really effective because everyone want a good health. 2, Explain how your chosen company’s products are distributed in order to provide convenience to customers. According: http://vinamilk. com. vn/? vnm=market&id=28 [accessed 24 October 2011] For Manufacturer Company, the distribution is very important. The company has good products and services, good price but their product cannot be delivered to customers. It is failure. Therefore, the company should build the best distribution systems. It is very helpful when the company sell their products. There are many method of getting products to customers such as supermarket, agents, wholesalers, retailers, virtual store, franchise, etc†¦ Vinamilk has two channels to distribute goods. This is direct channel (supermarket) and indirect channel (wholesalers, retailers). Vinamilk do not choose franchise, on-site store, and virtual store to distribute their goods because some reason. Firstly, Vietnamese does not have hobbits to drink a lot of milk so the quantity of milk that the customers buy is low. Secondly, the products of Vinamilk sell everywhere in Viet Nam so it is difficult to deliver if the customers order direct from manufacturer. Thirdly, Vinamilk is manufacturer so they just want to make products and distribute them. They entrust the other people to buy goods and manage them. It is easier if the company spend a large of money to build a chain of sale in the whole country. In direct channel, Vinamilk has products in all supermarkets in Viet Nam such as Big C, Metro, Coopmart, etc†¦ The customer can find the products of Vinamilk at all supermarket in Viet Nam. The supermarkets just distribute 20% products of Vinamilk and the retailers in indirect channel distribute 80% products of Vinamilk. Because the percent of Vietnamese go to supermarket is not high and the supermarket system is not much. In addition, the customers like to buy milk near their house. In indirect channel, Vinamilk’s products were sold through 240 wholesalers with more than 140,000 retailers in all 64 provinces of Viet Nam. It is convenience for customers. They can buy products everywhere. They just go the nearest retailers to buy milk or they can stay at home and call for the nearest wholesales. The good is delivered in a few minutes. It is easy to buy products of Vinamilk. Although it is hard for Vinamilk to manage all retailers, they can go to some places and make survey from the customers to know how to the retailers do with their goods. Vinamilk also is using the most modern application of IT technology in management such as Customer Relationship Management (SAP), Oracle E Business Suite 11i, and Enterprise Resource Planning (ERP). Everything just solve the problem how to the goods is distributed the customers quickest and the most effective. 3, Explain how prices of your company’s product are set to reflect company’s objectives and market conditions. Price is an important factor when the company wants to attract many people to buy their products. Therefore, making the appropriate price policy is especially important significant, it helps Vinamilk have effective business strategy. First, Vinamilk want to choose price for products (liquid milk and yogurt), the company has to modify the price of product at breakeven points. After that, they should consider some factor which affect purchase of market such as customer behavior, habits, income, market volatility, quality, and quantity†¦ from that, they can choose the markup for products (low or high). Then, they continue to investigate the price of competitions and they can consider their price of products is suitable and can be competitive. Thus, they can make decision for final prices of products. For two products (liquid milk and yogurt), Vinamilk has some strategy. To achieve the goal of becoming the dairy and food companies have health benefits for rapid growth and most stable market in Vietnam with the product line with long-term competitive advantages, Vinamilk accept to decrease the extent possible price to achieve maximum market range. Besides, Vinamilk try to improve their product has high quality, secure and they create the customer’s confidence. Later, they can increase their prices but the customers will not respond much about that. Moreover, more and more people interested in their health care, so the milk is preferred. The trend of the expensive purchase (psychological attached between price and quality) also contributed to higher milk prices. General psychology of the customers often compares the prices of the same product of the other companies to make decisions. Therefore, Vinamilk research the cost and selling price, quality of products of competitors and then they adjust their price so that it is reasonable. Despite the race of the profits with foreign milk company, Vinamilk maintains the stabile price since 2008. The price of Vinamilk on the market only has about one-thirds of the price of foreign company. In the domestic, the prices of products of Vinamilk are always equal or less compared to the price of products of the other companies. With current milk prices, Vinamilk accept lower interest or compensation from the operation of many different product lines to share the burden of consumer spending. When the product value has high in the mind of the customers, it is easy for the customer to accept the new products of Vinamilk. Beside, the product value has lower in the mind of the customer, Vinamilk keep the old price and improve the quality of product. Moreover, Vinamilk try to invest modern technology and economize the input materials and the costs of sales so that they can have the best price for the customers. Vinamilk has quite reasonable policy in the price. 4, Illustrate how promotional activity is integrated to achieve marketing objectives in your chosen company. The products cannot buy more every time and everywhere. The customers do not always know new products. The company is same. Therefore, the company has to have many promotional activities to make the customer know: What is the company? What are the company’s products? They are good or bad †¦. Thus, the customers will know the company and their products. The company can sell more products and get a lot of money. It is good for the company. Vinamilk choose two ways: First, it is advertising. Vinamilk always understand the important of advertising in promotion strategy, so they always focus and create highly and constantly. They have achieved big success in improving sales. Vinamilk is a company specialized in manufacturing of milk products, which mainly milk from dairy cows, so the image of dairy cow is considered specific, the core of each Vinamilk advertising. Vinamilk responds the strict requirements that advertising message to be achieved. The customers can see it on TV, on billboard on the street, when they go to Vinamilk website or read on the magazine. The advertising campaign is replicated throughout many the mass media with dairy cow image: cute dairy cow on the beautiful natural, full on life. With the purpose of bringing their products to the majority of consumers, Vinamilk use all forms of advertising such as television, radio, newspapers, outdoor advertising, etc†¦ Besides, Vinamilk do charity to enhance the reputation of the company. For example, â€Å"8 millions cups of milk for poor children†, â€Å"Vinamilk incubating young talent†, â€Å"help poor or disabilities people†, etc†¦ Second, it is promotion. With the purpose of attracting many people and selling many products, Vinamilk has many interesting promotion activities. The customer will be discounted or has more products of Vinamilk when buying a large quantity. For children, they can drink and collect the paper in the bottle and then they can change the presents or school supply. Sometimes, in the supermarket, the customers can get same free samples (old products or new products) to trial. Sometimes, the customers will buy products with presents (toys for kid, glass or new products of Vinamilk). Everything is promotional strategy so that they can attract more the customers and sell more products. 5, Analyze the additional elements of the extended marketing mix (People, Physical evidence and Process) in your chosen company. ? People Vinamilk understand that training and human resources development is the strategy of investment for the company’s success in the future. Therefore, Vinamilk is focused on training and improving the staff. They work out a plan of career development for the staff and bring the staff suitable training programs to help them improve working effects. In the period of developing and expanding, Vinamilk make opportunity for the staff who will have more chances to deal with new roles and new challenge. This also helps the staff raise potential and creativeness . Vinamilk creates a professional, friendly and open-hearted environment. Vinamilk always respected, listened and shared ideas with the staff. The staff’s efforts and achievements are recognized and highly commended. There are many activities for the staff such as sports, travelling, camping, etc†¦ It helps them enjoy happy and useful moments. The staffs also have a chance to understand each other and promote teamwork spirit effectively. The staff will get a satisfactory salary according to working capacity and competitive salary. Besides, Health Insurance Program and transport assistance are also one of distinguishing benefits we give to the staff. ? Physical evidence The company’s factories are equipped with modern technological lines imported directly from countries such as France, Germany, Denmark, Sweden †¦ the criteria for creating high-quality products, low power consumption, have the ability to recover and reuse of products and energy sources. In addition, the company gradually converts and invests processing lines from low-power performance to high-power performance. The application of modern machine will contribute to significant savings in production costs, reduce water consumption, fuel and energy. Vinamilk has 80 trucks, they are used to deliver the products from the company to the distributors. Each truck has a black box mounted to monitor the status of the vehicle. The factories of Vinamilk are designed modern, HACCP standards, creating a clean working environment, ensuring occupational health and safety for workers and do not affect the residential area around. All sources of noise are located away from residential areas and are completely separate. There are many partner companies and each company has a separate function. It helps the company to produce and supply the goods in time on the market. Nowadays, the customers like beautiful design of product packaging, many companies have not hesitated to invest costs on designing new the packaging. Although they can take disadvantages of the cost and price, the customer will remember more the products. It is important to make decision by the customers. Vinamilk tries to fulfill the criteria packaging such as beautiful, convenience, safety products, friendly environment †¦ In addition, it is difficult to maintain these criteria because the business environment and customer preferences always change. Therefore, the company will invest heavily in packaging costs to attract the customers. ? Process There are two resources of raw materials in Vinamilk: milk is collected from farm and milk is imported from foreign country. Vinamilk produces milk in facilities and then the company distributes their products in two ways: one, they provide products in supermarkets such as Metro, Big C, Coopmart†¦ two, they distribute for the wholesalers and then the wholesalers provide goods for the retailers. Finally, the retailers sell them for the customers. It is very convenience for the customers. They can buy the products of Vinamilk everywhere. After few times, Vinamilk goes to research the market and get feedback from the customers. Thus, they research and develop their products according to the customer preference. Therefore, their products will attract more the customers and they can get more profits. Bibliographies Textbook: BPP Learning Media Staff (2007), Business Essentials – Marketing, BPP House, London, BPP Learning Media Ltd. Online resources: http://vinamilk. com. vn/ http://www. slideshare. net/nguyenvanti1991/lap-ke-hoach-marketing-cua-vinamilk [accessed 24 October 2011] http://tintuc. xalo. vn/00885566846/Phan_tich_co_phieu_VNM_cua_Vinamilk. html [accessed 24 October 2011] http://www. vinamilk. com. vn/uploads/Download_E/VNM_Annual_report_FINAL_ENG. pdf [accessed 24 October 2011] http://www. ehow.com/info_8749189_buyers-behavior-affects-marketing-activities. html [accessed 24 October 2011] [pic]. CONTENT Part 2: 5, Analyze the additional elements of the extended marketing mix (People, Physical evidence and Process) in your chosen company PAGE NO. 17 Part 2: 1, Describe and analyze how products of your chosen company are developed to sustain the company’s competitive advantage PAGE NO. 11 Part 1: 4, Explain how end-consumer or buyer behavior as marketing activities for two products of the company and its retailers PAGE NO. 10 Part 1: 3, Outline the factors which influence the choice of targeting strategy for two products in two different markets PAGE NO. 9 Part 2: 2, Explain how your chosen company’s products are distributed in order to provide convenience to customers PAGE NO. 13 Part 2: 3, Explain how prices of your company’s product are set to reflect company’s objectives and market conditions PAGE NO. 14 Part 1: 2, Propose major segmentation criteria that are used for two products targeting two different markets PAGE NO. 7 Part 1: 1, Identify macro and micro environmental factors which influence marketing decisions and explain how they apply to your chosen company PAGE NO. 3 Part 2: 4, Illustrate how promotional activity is integrated to achieve marketing objectives in your chosen company PAGE NO. 16

The Academic Support Center Education Essay

The bulk of pupils in universities fail to recognize merely how many people struggle with disablements that affect so many facets of their day-to-day lives. When it comes to a pupil ‘s instruction, larning disablements are normally what come to mind, but the truth is that disablements can run from physical, to mental, emotional, and/or psychological damages. Although it is hard to achieve the exact figure of university-level pupils with disablements, a recent survey in the United States showed that â€Å" about nine per centum of all undergraduates in higher instruction study holding a disablement, a per centum that has tripled in the last two decennaries. † ( Clark-McClendon, and Grant ) While that may non look like much of the undergraduate population, it is merely just that a university has resources available to them. The University of California, Riverside, has a section called the Academic Support Center ( ASC ) , which is devoted to assisting pupils with disableme nts, so that they can hold an equal chance in their instruction as any other pupil. I think the Academic Support Center is an highly helpful and of import resource for pupils with impermanent and lasting disablements. Not merely does it diminish the limitations that are imposed by a pupils ‘ disablement, but it provides them an equal chance to larn. Although the ASC is where most of the services are offered, the first topographic point to travel for any pupil who is looking for the available services is the Services for Students with Disabilities Office ( SSD ) . The SSD staff is at that place to help pupils and explicate to them the general information about all the services that the ASC provides, every bit good as the needed paperwork and certification that is needed in order to be accommodated by the ASC. The ground that the SSD is the first halt is because the staff there are trained professionals, who after a audience with the pupil, will find what academic adjustments will let the pupil to entree UCR ‘s educational chances. All the adjustments are specifically modified to run into each pupil ‘s disability-related demands. Students are required to make full out the â€Å" Student Data Sheet & A ; Request for Accommodations † signifier, where they must supply information about their disablement and the lis t of adjustments that they are bespeaking. Along with that, the pupil must supply the SSD with authorised certification of their disablement which has to be certified by a accredited doctor, psychologist, or larning disablements specializer. Although this is a slightly long and boring procedure, it is highly of import because the disablement must be legitimate and the SSD staff must do certain that the information given to them is valid and non something that is made up. Besides, even though there is a batch of paperwork required, a positive facet is that it is normally merely a erstwhile process that is typically done a hebdomad or two before a pupil ‘s initial one-fourth starts. One of the grounds the ASC is every bit successful as it has been is due to the experient staff that are organized and are ever at that place to assist with the demands of the pupils. The staff is made up of the manager, Marcia Schiffer, who has her maestro ‘s in instruction, Rebecca Aguiar, the ASC Coordinator, and Sharon Kasner, the ASC Assistant, who does the clerical work. They are really helpful with organizing pupils ‘ agendas in footings of test-taking, work outing any struggles that may happen between any category times, and puting up assignments with pupils so that they can discourse anything that is needed for the adjustment for each pupil. All of their services call for utmost organisational accomplishments because there are a big figure of pupils and the ASC offers many services that need speckless coordination. In an interview with Sharon Kasner, she tells me that â€Å" the academic support centres occupation is to level the playing field for pupils and we are non here to set anyone in more of an advantage. † When asked if her occupation was nerve-racking, she said, â€Å" it is nerve-racking at extremums, but every bit long as we stay organized and hold pupils up to certain deadlines, like passing in signifiers a hebdomad in progress, it is non as feverish. † In my sentiment, the staff is making a great occupation in esteeming the demands of the pupils and supplying a comfy, contributing environment where there is equal privateness for each pupil and everything is unbroken really confidential. Many may inquire why the handiness of these services is critical to those with disablements, which is why there have been many Torahs that apply to pupils of all ages. The American ‘s with Disabilities Act ( ADA ) of 1990 and subdivision 504 of the 1973 Vocational Rehabilitation Act explain in item why it is necessary to hold such Torahs to enable the rights of pupils with disablements. Harmonizing to these Torahs, â€Å" University academic adjustments and support services are non intended to rectify, but instead to supply pupils equal entree by cut downing the negative impact of their disablements. † ( â€Å" Student Special Services † ) The services at university degree are available to give pupils equal entree to an instruction, every bit good as giving pupil ‘s entree to larn and/or achieve success. Although the ASC provides many services while assisting do up for the effects of a pupils ‘ disablement, the university itself does non alter any acad emic demands to suit a pupil. The ASC provides a broad scope of services depending on the disablement type. Test taking adjustments, note-sharing services, Communication Access Real-time Translation ( CART ) , the usage of a computing machine with altered package, and gestural linguistic communication translators are the most widely used services that the ASC offers. What each pupil is accommodated with has to make with the type of disablement. Learning disablements, for illustration, frequently affect treating information, memory, reading, and ciphering. Examples of adjustments that the ASC provides for pupil who have specific larning disablements include, note-sharing, audio taped categories, excess test times, computing machine ‘s that read inquiries, spelling and grammar draughtss. Mobility damages can be the consequence of many different things including intellectual paralysis, scoliosis, spinal cord hurt, or amputation of a certain limb. The most common adjustments for pupils with mobility damages inc lude trials in electronic formats, a note-taker, or even computing machines that are equipped with particular devices like address input, an alternate keyboard, or even Morse codification. Students with mental disablements frequently struggle with psychological upsets such as, major depressive upset, multiple personality upset, generalized anxiousness upset, or station traumatic emphasis upset. Very frequently, these upsets affect the day-to-day life of pupils and interfere with their academic advancement, therefore pupils with these conditions frequently require note-taking services, a recording of talks, extended clip on assignments and trials, and a non-distracting, quiet puting for assignments and trials. For pupils who are deaf or difficult of hearing, the usage of a comparatively new engineering called the Communication Access Real-time Translation ( CART ) is available and arranged through the ASC. CART is an instant interlingual rendition of the spoken word into English text, which is performed by a captionist ( the CART newsman ) , utilizing a stenotype machine, a laptop, and real-time package. The text is displayed on the proctor of the computing machine or other device for the pupil. The captionist sits beside the pupil, during category, and types out the professor ‘s talk for word, while the pupil reads it on a laptop computing machine. For pupils who prefer gestural linguistic communication translators over the CART service, the ASC can set up that every bit good, every bit long as the pupil gives the staff at least a hebdomad ‘s notice. Through experience and observation of the services provided by the ASC, I believe that most pupils greatly benefit from what is available to them. Not merely are the services up to day of the month with the engineering that is out to suit each pupils needs, but the service is easy accessible as good. The testing suites are broad and are set-up to suit a upper limit of three pupils at a clip, but it is really rare that more than one pupil is in there at one time. The testing suites are comfy and are really contributing to a proving environment as there are seldom of all time any distractions. It may non be easy for some pupil without disablements to understand why it is highly of import for the services of the ASC to be available to those who do hold disablements. Since there are many different disablements, there are many different factors that affect a peculiar pupil. The force per unit area of timed, in-class, tests/exams could show troubles to some pupils. The clip force per unit area in a testing state of affairs, for illustration, otherwise impacts pupils with certain larning disablements and/or pupils who have a difficult clip treating information because they frequently need more clip to understand the inquiries and come up with the replies. Besides, to pupils with sight damages, pen and paper proving turn out to be about impossible to take. Last, composing an essay or taging a scantron on an test is frequently non possible for those who are physically handicapped. For illustration, pupils with Attention-Deficit/Hyperactivity Disorder ( ADHD ) have trouble prolong ing attending in certain undertakings and frequently fail to complete school assignment. Although one may believe that this is due to oppositional behaviour or failure to understand stuff, it is non. Therefore, extended clip during trials and drawn-out deadlines for certain assignments would merely be just to them. It is apparent that the ASC is really good to many pupils, professors, every bit good as the community and universe in general. We all know and recognize that people with disablements and disabilities need to foster their instruction every bit much as possible and the ASC makes that possible. This makes more chances for people with disablements to acquire better occupations out in the â€Å" existent universe. †

The Making of a Dramatic Short Film essays

The Making of a Dramatic Short Film essays Dramatic short films are some of the most expressive and magnificent artistic forms of art. It is the telling of a story through the perceptions of its creator making it truly representative of the artist's outlook on life. A year ago one of my friends purchased a digital camcorder and decided to make a dramatic short film. I was asked whether I would be interested in helping to make his vision a reality. I agreed, and was very excited to be able to help create something that has always interested me. It took three months to shoot the film, and the editing process is yet to be completed. The main elements of creating a short film are writing the script, a substantial sum of money, and finding people who share your vision and will put forth an equal amount of effort, this includes people who will be acting and helping with the production aspect of the film. A film can be made with a small amount of money, but it is very difficult to accomplish. The most efficient equipment you can use to make a film is a digital camera, a computer with a video editing program, a scene marker, some lighting props, wardrobes, and other miscellaneous tools and props, such as extension cords, books, etc. I recommend using a digital camera, because they are very versatile and have a lot of different effects. Plus, in the long run it is much cheaper than using film and much better quality than video. The writing of the script is entirely dependent on what you want your story to be about and what the characters have to say in order for the audience to understand what you are trying to say. There are script-writing programs you can buy on the Internet and probably some that are free as well. It is a good idea to write down what you want your camera shots to be as well as the character's dialogue. Here is an example from our script: "We open in a tight black and white shot, about two feet away of feet on the sidewalk moving at a mid-tempo pace down the ...

The Point of View in Porphyrias Lover by Robert Browning

The Point of View in Porphyrias Lover by Robert Browning 'Porphyria's Lover' is an exhilarating love story given from a lunatic's point of view. It is the story of a man who is so obsessed with Porphyria that he decides to keep her for himself. The only way he feels he can keep her, though, is by killing her. Robert Browning's poem depicts the separation of social classes and describes the 'triumph' of one man over an unjust society. As is often the case in fiction, the speaker of 'Porphyria's Lover' does not give accurate information in the story.The speaker is a deranged man who will stop at nothing to keep his dear Porphyria. Although the introduction refers to the weather, it also does an effective job in describing the speaker. In this case, it is nighttime, and the thunder is roaring. The speaker starts by saying: 'The rain set early in tonight,/The sullen wind was soon awake,/ It tore the elm-tops down for spite,/ And did its worst to vex the lake(Barnet 567):' This description gives the reader the first glimpse of what is yet to co me.English: 1881 caricature of Robert Browning: scann...These turbulent words help give the poem a gloomy feeling.When Porphyria arrives at the speaker's cottage, she is dripping wet. The speaker makes it an important point to describe her after her arrival. The description of the articles of clothing that Porphyria is wearing helps the reader know that Porphyria is from an upper-class family. She was wearing a cloak and shawl, a hat, and gloves. It is apparent that the speaker works for Porphyria's family. He lives in a cottage, somewhat distant from the main house. The cottage is cold until Porphyria warms up the room with her presence and by stirring up the fire. The way the speaker introduces Porphyria is very unique. He states that...

Meaning of Baron Through Medieval Times and After

Meaning of Baron Through Medieval Times and After In the Middle Ages, baron was a title of honor given to any nobleman who pledged his loyalty and service to a superior in return for land that he could pass on to his heirs. The monarch was usually the superior in question, although each baron could parcel out some of his land to subordinate barons. Read on the learn about the etymology of the term and how the title has changed over the centuries. The Origins of Baron The term baron is an Old French, or Old Frankish, a word that means man or servant. This Old French term derives from the Late Latin word, baro. Barons in Medieval Times Baron was a hereditary title that arose in the Middle Ages that was given men who offered his loyalty in exchange for land. Thus, barons usually possessed a fief. During this time period, there was no specific rank associated with the title. Barons existed in Great Britain, France, Germany, Italy and Spain. Decline of the Baron Title In France, King Louis XIV diminished the prestige of the baron title by making numerous men barons, thus cheapening the name.   In Germany, the equivalent of a baron was freiherr, or free lord. Freiherr at first connoted a dynastic status, but eventually, the more influential freiherrs  rebranded themselves as counts. Thus, the freiherr title came to mean a low class of nobility.   The baron title was abolished in Italy in 1945 and in Spain in 1812. Modern Usage Barons are still a term used by certain governments. Today a baron is a title of nobility ranking just below that of a viscount. In countries where there are no viscounts, a baron ranks just below a count.

Strategic decision making mechanisms available to deal with airport Essay

Strategic decision making mechanisms available to deal with airport development at the national and local levels - Essay Example It seems that in the area of strategic planning, the British airline industry needs several alterations and improvements in order to meet the challenges set within the global market. The delays in the application of the relevant projects as described above could affect the performance of the industry towards its competitors and for this reason appropriate plans of action should be designed in order to support the improvement of the particular industry in the long term. Current paper refers to the strategic decision making options/ methods that can be used in the airport development in Britain. Towards this direction, general principles and schemes of strategic decision making procedure will be presented while the current trends that characterize airport development in Britain are also going to be analyzed. On the other hand, a comparison with the conditions that apply in the relevant sector of Ireland has been considered to be necessary in order to understand the elements of airport development and their role within different markets. In this way, any possible differentiation among the British and the Irish market regarding the airport development will be revealed offering valuable information on the formulation and application of strategic decision making mechanisms in both the above countries. The main aspects of the airport development in Britain are presented in the White Paper â€Å"The Future of Air Transport† which published by the British government in December 2003. In accordance with this paper, current efforts in UK regarding the airport development in the various regions across the country focus on the following issues: ‘a) A new runway at Stansted, to be operational by 2011/12; b) A third runway at Heathrow, as long as legal air quality limits are not breached. If this is not possible, Gatwick will have the runway instead, to be operational by 2020; c) A new runway in Birmingham; d) Also, existing airports

Study skills Essay Example | Topics and Well Written Essays - 1000 words - 2

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Efficiency and Competitiveness by Information System of Marston Tools Assignment

Efficiency and Competitiveness by Information System of Marston Tools - Assignment Example The industry faces a high level of competitive rivalry. The threat of new entrants is high given the increased competition from manufacturers overseas. There is also competition from lower cost substitute products. Changes in the manufacturing technology have been copied by manufacturers in countries where the same manufacturers have the added benefits of lower materials and labour costs. As a result the industry has been flooded with lower cost substitute products. Because of the availability of these substitute products, the customers have more bargaining power. This means that Marston Tools must be able to maintain a high level of manufacturing quality in order to remain competitive. By integrating information systems strategy with business strategy, the company will be able to achieve this objective. When it comes to acquiring and developing the right business information systems, Porter’s five forces should be assessed in terms of how they impact upon the company’s profitability. As the previous analysis indicates, the industry is characterized by changes in the products and manufacturing technology. This increases the competition. ... The company’s information strategy should be formulated accordingly. As mentioned before, the industry experiences changes in the products and manufacturing technology. Porter’s five forces analysis reveals that these changes can easily be copied by manufacturers overseas who also have the added benefits of lower materials and labour costs. Therefore Marston should not define operational effectiveness in terms of continuously improving the manufacturing technology leading to proprietary content or distinctive processes (Kotler and Armstrong, 2005). Rather it should be defined in terms of delivering unique value to the customers in the form of higher quality. Therefore when it comes to the design and acquisition of information systems, the management should focus upon creating a system that is aligned to the strategic objective of delivering high quality to the customers. In this manner the company raises switching costs thus lowering the bargaining power of buyers. The company operates in an industry which has a high threat of new entrants, a high threat of substitute products and high bargaining power from the buyers. Value chain Currently the company is operating a computer-based system of production scheduling and control. This enables the company to facilitate coordination of different departments by creating a production schedule based upon orders received and sales forecasted. However the company is still facing problems in guaranteeing customer delivery dates and this is affecting sales. Therefore the new business information system should address this problem. However the implementation of the information system will affect both primary

Healthcare Law & Ethics class - online discussion Personal Statement

Healthcare Law & Ethics class - online discussion - Personal Statement Example Some businesses benefit from having owners that are active participants in the business that is their livelihood. The only potential opening for unethical behavior would be if this radiologist is interested in abusing her position or finding negative and underhanded means that could undermine the clinics integrity; or was in anyway, compromising patient care, which is not yet an issue. In fact, as stated prior, it is a possibility that the partnership could be beneficial to the clinic not a hindrance. However, again, the ethics of the situation has less to do with the proposed scenario and more to do with the individual that is in the scenario. Some have suggested that the sale of organs in the U.S. would increase the supply of viable organs for transplant. Others have said that only voluntary donation is ethical under the U.S. system of medicine. Should someone in India, for example, be permitted to sell a kidney for $40,000 when there is a willing buyer from the U.S. who is in need of a kidney? What are the issues here? It is proposed that the potential sale of human organs would increase the number of organs available to those who may need them. However, it is also just as likely that the allowance of such sales would lead down a much darker path. By allowing the individual sale of organs creates a market; supply and demand. Simply put, it is very likely that instead of having more potential organs for those who needed them, there would be less. People are going to be less civically moved to donate organs, when there is a possibility of an economical motivation. Why donate when you can make a profit? Secondly, a strong issue is that once a high dollar value is placed on human parts, then it is no longer about who needs the organ the most, due to condition and severity, but to whom can pay the most to receive it. This is where the

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Legalization of marijuana - Essay Example In the United Kingdom, there is a push to have marijuana as Class B drug, legalised. Conversely, there are others such as Steve Rolles who are arguing that Marijuana can be legalised without experiencing the drawbacks that would accompany that move, if the UK marijuana market is regulated with an aid of strict and feasible framework. Steve Rolles is the Transformation Drug Policy Foundation’s Senior Policy Analyst. However, presently, the UK law stands as an impediment to Rolles’ postulation, given that the law criminalises recreational use and possession of marijuana. It is for this reason that many cafes selling marijuana are open, run clandestinely and immediately closed. Indications that the United Kingdom, particularly Britain may review its legal stand on marijuana is underscored by the Deputy Prime Minister, Nick Clegg stating in February that the UK would explore viable alternatives to the wholesale proscription of drugs and that Britain was going to be the cen tre of the debate. There is a myriad of reasons being bandied as the reason for the legalisation of marijuana. First of all, there are those who argue that the legalisation of marijuana would help Britain save billions and this would therefore an economic value to the United Kingdom. Behind this argument is the rationale that decriminalising cannabis sativa will open up many marijuana-related businesses. These businesses would make profits which in turn would be taxable by the federal government. The rationale of this argument is upheld by the fact that the state of Colorado announced in March that it had collected more than one million pounds in taxes. This tax revenue was obtained by taxing marijuana businesses that were newly legalised and sold the drug for recreational purposes. According to Danovitch, political expedience also informs the push for the legislation of cannabis sativa. Legalisation of bhang has become a strong issue in Western Australia’s Senate

Environmental Analysis Essay Example | Topics and Well Written Essays - 2250 words

Environmental Analysis - Essay Example Marketing is the concluding approach used to endorse the selling strategy for products such as the iPhone 4s. Marketing has then been cleverly practiced at the company to encourage its business. With this understanding, this paper critically examines Apple Inc. and the application of PESTEL analysis. Introduction In any given business organization, management is something which should be done in the right manner possible, and this should be able to integrate all elements of management and functions as well. This becomes a defining application which has the capability of improving performance and ensuring that business goals have been realized within the shortest time possible. For instance, within any strategies of management, it should be appropriate to adopt a number of practices, theories and organizational adoptions which have the capability of improving performance of business organization. In this study, it would be necessary to understand the issue of leader and management and how they can be viewed and adopted towards ensuring that the greatest gains have been realized in the business organization. Different organizations have been able to come into terms with such approaches, and hence they have been in a position of realizing the greatest gains within their business operations. ... 38). This kind of leadership and organizational responsibility has been something very significant for the business, and as well has been able to bring a new wave of promotional engagement which has been seeing an improvement in the business engagement thus leading to the realization of business goals. Basically, Apple Corporation has been able to improve its business engagements, and hence becoming one of the best performing businesses in the economy of the country. There has also been an effective modality in decision making which has been vital towards the realization of business goals. Management and leadership ideologies have been adopted in the best manner thus leading to the realization of goals within the business (Wharam, 2009). In that sense, it should be worth noting that the best of gains in any business shall be only be in line with the kind of engagement of management and leadership which have been adopted in the business (Gill, 2006). It would thus be very appropriate to study the kind of engagements which have been adopted in this business and see how it has been able to become a perfect performer in the business. Management and Leadership: Apple Corporation At Apple, there has been the need of ensuring that all business engagements have been appropriately led and managed towards the realization of the best business goals. In that sense, it should be necessary to apply all management functions as this has the capability of ensuring that the best of gains have been realized in the operations of the business. However, there should be the need of understanding that there are a number of differences between management and leadership (Rost, 2004). In management, this is a wide conceptual

Legalization of marijuana Essay Example | Topics and Well Written Essays - 1500 words

Legalization of marijuana - Essay Example In the United Kingdom, there is a push to have marijuana as Class B drug, legalised. Conversely, there are others such as Steve Rolles who are arguing that Marijuana can be legalised without experiencing the drawbacks that would accompany that move, if the UK marijuana market is regulated with an aid of strict and feasible framework. Steve Rolles is the Transformation Drug Policy Foundation’s Senior Policy Analyst. However, presently, the UK law stands as an impediment to Rolles’ postulation, given that the law criminalises recreational use and possession of marijuana. It is for this reason that many cafes selling marijuana are open, run clandestinely and immediately closed. Indications that the United Kingdom, particularly Britain may review its legal stand on marijuana is underscored by the Deputy Prime Minister, Nick Clegg stating in February that the UK would explore viable alternatives to the wholesale proscription of drugs and that Britain was going to be the cen tre of the debate. There is a myriad of reasons being bandied as the reason for the legalisation of marijuana. First of all, there are those who argue that the legalisation of marijuana would help Britain save billions and this would therefore an economic value to the United Kingdom. Behind this argument is the rationale that decriminalising cannabis sativa will open up many marijuana-related businesses. These businesses would make profits which in turn would be taxable by the federal government. The rationale of this argument is upheld by the fact that the state of Colorado announced in March that it had collected more than one million pounds in taxes. This tax revenue was obtained by taxing marijuana businesses that were newly legalised and sold the drug for recreational purposes. According to Danovitch, political expedience also informs the push for the legislation of cannabis sativa. Legalisation of bhang has become a strong issue in Western Australia’s Senate

Ational aconomy Essay Example for Free

Ational aconomy Essay A joint venture is a partnership created by agreement between the parties to share in the losses and profits of the venture. But it is unlike a partnership in that the venture is for one specific project only, rather than for a continuing business relationship. If we speak about two great artists: Anrie Matisse and Pablo Picasso the idea about their joint venture could be expressed in the words: â€Å"History of success or How they never worked together but influenced upon each other†. When Picasso met Matisse, his French was poor and he was not so experiencied as his older college. Fernande Olivier said: Matisse, beaucoup plus age, serieux circonspect, navait pas les idees de Picasso. Pole Nord et Pole Sud , disait-il en parlant deux deux. He characterized Matisse in those words: Le type du grand maitre: visage aux traits reguliers, a la forte barbe doree, Matisse etait sympathique. Il semblait cependant se derober derriere ses grosses lunettes, reservant lexpression de son regard mais parlant longuement des quon lentreprenait sur la peinture. Il discutait , affirmait, voulait convaincre. Il avait deja pres de 45 ans, tres maitre de lui a lencontre de Picasso, timide, toujours un peu maussade et gene dans ces sortes de reunions. Matisse brillait et simposait. Ils etaient les deux artistes de qui on attendait le plus. Leo Stein, collector and mecenate said that disorder and dust (â€Å"le desordre et la poussiere†) was usual medium for Picasso versa order and calms (â€Å"lordre et le calme†) for Matisse. They were competitors but they were were friendly competitors. Matisse’s focus was color and lines while Picasso put form above all. And it is so strange to read words of some art experts (Robert Rosenblum) about their competition: â€Å"This is like the heavyweight championship of the art world†¦ like the battle of the titans, like the Montagues and Capulets. One of the exciting things about it is the friction, the rivalry, the give and take. † Well, what art production was the result of two or more artists working together as a joint venture? Historically the first examples of joint venture were seven wonders of the ancient world. I can not recollect names of all authors of the Great Pyramids at Giza, the Hanging Gardens at Babylon, the Statue of Zeus at Olympia, the Temple of Artemis at Ephesos, the Mausoleum at Halicarnassus, the Colossus of Rhodes and the Pharos (Lighthouse) at Alexandria. Nobody can. But I should try. The biggest and the most successful project is Khufu’s pyramide. So, what parties we have in this joint venture? Producer and general director: Great King Pharao Khufu. Architect and executive director – Khimeun. Other participanys: hundreds of unknown artists. Tourists want to look at this specimen of ancient art and they ready to pay for this pleasure. Some kinds of arts are syntetic by their nature. Like opera, which is â€Å"a drama set to music and made up of vocal pieces with orchestral accompaniment and orchestral overtures and interludes† (www. m-w. com). So several persons participate in developing opera: composer and conductor (music), writer (libretto), scenograph and director (performance). Success of the performance depends not only on music or text but on every participant. Painters usually work independently. Leonardo da Vinchi made picture Babtize of Christ (Andre Veroneze’s workshop) to be more expensive when he put his hand to an angel and landscape. But when young Leonardo worked with Veroneze he was only his apprentice. Some artists created consortium which became brend name of their production. Soviet caricaturists Kupriyanov Mikhail, Krilov Porfiri and Sokolov Nikolay were teamed up during second world war and their caricaturs signed as KUKRINIKSI. Work in harmony – is ideal. But artist team creates atmosphere of inspiration which helped individuals to produce true chedevre. â€Å"This was a project conceived of with joy and optimism, it was carried out with faith and love faith that we could, as a team, work collectively to create something much greater than each of us individually and love because thats why we make street paintings we love what we do. † – these words of participant of street painting festival demonstrated advantages of team work and joint venture in the art. So, the oldest story is relationship of master and apprentice. The apprentice system, through which new artists learned the trade ensured that styles of art were continued from master to apprentice. An apprenticeship was an obligation of future painter members and normally lasted from four to six years. This period spent in a recognized master painters workshop insured the young artist a thorough familiarization with the complexities of his craft. Laborious task like hand grinding of mineral paints was often left to the apprentice. In the masters studio the apprentice was exposed to the many thoughts, opinions and artistic theories which circulated with great fluency from one artists studio to the others. Painters studios were often lively places frequented by artist, patrons and men of culture. Animated artistic debates as well as exchanges of information concerning the art market were the norm. The apprentice, within the space of a few years, was personally exposed to an endless stream of ideas and information which passed every day through the masters studio. He was allowed to work on the less important areas of the masters own paintings such as large areas of unmodulated color or monotonous areas of foliage in the background. The master closely followed his pupils progress and corrected him when needed. Some extremely talented artists were able to leave the masters studio within a few years. Rembrandt progressed so rapidly that he already had pupils of his own at the age of 21. An apprentices first tasks were humble: sweeping, running errands, preparing the wooden panels for painting, and grinding and mixing pigments. As the apprentices skills grew, he would begin to learn from his master: drawing sketches, copying paintings, casting sculptures, and assisting in the simpler aspects of creating art works. The best students would assist the master with important commissions, often painting background and minor figures while the Master painted the main subjects. The few apprentices who showed amazing skill could eventually become masters themselves. A very few became greater artists than their masters. As the apprentices skills improved he worked on the more complex areas such as drapery and the secondary objects seen in the painting. Once the apprentice had gained sufficient mastery, he was allowed to conceive and execute his own paintings, but could neither sign nor sell them. This could be done only after he had undergone the entrance exam of the guild. Another advantage of being a guild member was permission to sell paintings of other artists as well in order to increment his earnings. It’s very difficult to call this relationship true joint venture. But we could find some parallels in the modern business. For example iFIDs. com is a joint-venture partnership between Thunder Bay International Airport Inc. and Aviation InterTech. iFIDs. com came about when the airport went looking for a flight information display system for the terminal to fit their budget and Aviation InterTech came up with a low-cost Internet-based solution. Another axample: the joint venture have been formed recnetly between BBC Worldwide Americas Inc. (BBCWA) and New York merchant banking firm Veronis Suhler. The venture will initially focus on acquiring consumer lifestyle and informational publishing properties with cross-media expansion potential. It incorporated the BBC’s existing and future North American businesses in publishing including video, books and magazines. The 50/50 joint venture is being capitalized at $100 million of equity, with significant purchasing power beyond this. The company will be managed jointly by both partners. You see: joint venture in the art is always virtual. But JV in the business – is very important part of world and national aconomy.

Features of Java Operating System

Features of Java Operating System Introduction: When 1st java card details were issued, the card chips where 8 bits with a few hundred of bytes of RAM and a few kilo bytes of EEPROM. These sever constraints led the java card forum and Sun to issue a had lots of limitations compared to standard java. This specification does not specify and operating system but an execution environment that most player in the smart card industry is able to implement on top of his own proprietary operating system. The silicon market evolution seems to indicate that next generation products will be based on much more powerful machines (32bits, 64bits, RISC, cache are becoming common in chip category) the smart card industry, through the java card forum, has clearly indentified this evolution and has started initiatives like the java card 3.0 details process that aim to define upcoming version of java card adapted nest era of hardware with this hardware evolution, java has also evolved a lot. It is more limited to the desktop environment and is now present in both the server market with J2EE and in the embedded system market with J2ME. This evolution brought interesting feature to the java platform process for running long lived application are popular on the server side and less java subset applicable to categories of devices has been defined with J2ME configuration. The purpose of this assignment is to have overview of what can be considered now as the less java feature that can be integrated to modern smart card hardware and how these features that can be integrated to modern smart card hardware and how these features can be turned into a card operating system that cope with the smart card industry particular constraint like big production, personalization post issuance. The reason for targeting an operating system instead of an additional software layer like its done in the computer world with standard JDK is to use java as the unique hardware abstraction for applications without intermediate levels to reduce the workload and increase the efficiency. Features of Java Operating System: The java platform defined in different techniques the java VM (Virtual Machine) specification and the java language specification. In the context of operating system these techniques are only relevant at the running environment level. The selection of the java Operating System features is guided by the classical needs of OS. The coding, linking, running engine and memory management for the performance. Class file of Java: The class file is Java define in the JVM (Java Virtual Machine) specification as delivery format for the code of classed to load into a Java VM. This format is considered to be verbose and not compact, but it has some other properties that provide a maximum flexibility both for the development and for the code application update. Other formats such as the Java card 2.x Cap file or the JEFF file format are focusing on reducing file size using the command and techniques like linking information removal or file structure reorganization. These techniques have good result in size reduction but induce deployment constraints depending on the degree of size reduction for example a Cap file can be ten percent size of the equivalent set of class files, but it requires an off card conversion step for the developer and to maintain off card a database of linking information to perform card pre linking which is painful work for deployment and card management. We argue that on card class file processing that provides the same reduction ration as the JEFF conversion fifty percent reduction. The process explaining more detail in figure below. Since the load link operation occurs only once in the life times on the class, we think that the development benefits brought by loading standard class files are worth the effort of loading the class file in its entirety and applying an on board conversion process that enable to store in card memory a structure equivalent to fifty percent of the original class file size. One of the main industrial profits of choosing the class file and defining you own conversion process is that it gives freedom for differentiation most of the card manufacture can choose an internal format adapted to his own particular constraints. Engine Multithreaded Execution: the java platform has native support for multithreaded and synchronization and even in the lowest configuration defined for the embedded system market like CLDC, this help to maintained the one may think that for embedded and resource constrained devices the Support for the multithreading may be too heavy to be reasonable, well there are lots of reason to have multithreading support in the core of very small java operating system. The core reason is that it enables to write power application framework on top of the Operating System, in java without needing complex native modifications of the Operating System and its happen when the SIM Toolkit application model has been explained in java card. There are also lots of classical reasons to use threads that are briefly described in the literature. In limited devices like smart cards, memory such as the Virtual Machine implements must be carefully choose an efficient and resource helping implementation of the multithreading support. The existence of java application only on the top of java operating system collaborating with native code and not with native application like in a desktop computer seems to support a green thread like implementation rather than a native thread implementation. Java Memory Management: One of the interesting feature of Java Virtual Machine (JVM) is the automatically garbage collected heap that is used to allocate java objects when they are created, letting the burden of moving, compacting, freeing the memory to the system instead of the developer. This interesting feature was lacking in the java card specification and give the developer of complex applications to developer their own memory management routines within the application code, which is written in java, this disadvantage of java card to behave as an Operating System. The programs shouldnt handle such sensitive task. There are several types of garbage collectors but the ones that seem the more appropriate to smart card like environments are generational collector. This type of collector are well adapted to server like long lived application which is typically the case of smart card program. Actually the memory manage for the object instances is separate from the memory management of system data like description, threads, code, classes, objects. This normally leading toward the complexity, bigger footprint of the memory management and static segmentation of the memory. We are experimenting an alternative to such a split organization that is to use unified object oriented memory management and static segmentation of the memory. We are experimenting an alternative to such a split organization that is to use a unified object oriented memory manager that both types of programs and system objects, in this case most of the things in the system is an object including java objects instances, loaded, code, classes and every object in the system is subject to garbage collection. This memory management leads to easy management code which is then hopefully smaller and more robust. Different Application Models: Most of the earlier feature of the Java Virtual Machine (JVM) describe above have common objective put in the Operating System the functionality that will make smaller and more efficient application. One great strength of java that was lost in java card and that we think must be reconsidered for next generation smart card Operating System is to be application model independent. The Java Virtual Machine (JVM) doesnt clarify a particular application model, but gives all the core features that are necessary to build various successful frameworks such as applets, serves or RMI Objects. Configurations: The smart card program and system designers and developers have considerations that are very similar to the people working in the mass production embedded system devices market. How to debugging fast/safely the Operating System and the programs, how to build quickly a product configuration, and how to decline and Operating System in product range to leverage the investment. There is more, the smart card industry has his own particularities like for instance the need for personalization of every issued card with the holder information. Development Issues: The use of java is in itself the beginning of a solution for some of these problems, because of the wide range of products freely or commercially available to help designers and developers. But the high safety exigency on smart card products implies that maximum effort must be made on any tools that would allow the developers to operate in an environment as close as possible to the actual device. Debugging the code while it runs. Issues: Product issue and other tools are help in the production and personalize phase of the cards. The ROM intervenes at the production step, to generate the code to mask into the chips ROM. It is complemented by the memory serialize which is used to build memory images saves in files. It will be sent to the card at initialization and personalize time to build the right memory structure that will put the card in the right state. Such tools are usually difficult to write and to maintain, but these tasks can be greatly simplified using the introspection capabilities provided by the unified object oriented memory management introduce above. Integrated Operating System: A solution to minimize the cost of these tools is to build an operating system that includes them from the beginning, in a configurable manner, and that can be declined from the same set of sources in different editions adapted to the targeted device. Such a configurable Operating System is illustrated in the following figure. Feature Categories Developer edition of the Operating System would include any developer features like an embedded debugging interface based on the JPDA standard, a shell based console to administer the Operating System load remove classes, create threads. Such a complete edition would of course run on computer and on emulator only not on real cards. Another declination would be the post issuance enabled edition that would be the high end embeddable version of the Operating System, targeted for high end cards with post issuance facilities with a loader linker. On the other eternity would be the minimal edition, targeted for low end cards, without any post issuance capabilities, that would have a much smaller footprint. Conclusion: In this assignment we have highlighted some features of an embedded java Operating System suitable for next generation smart cards considered as java micro server platforms. Three important java Operating System characteristic have been explained class file format acquisition, multithreaded support and unified memory management. Their implementation has been shown feasible and their usage and advantages has been explained in the context of configurable card platform architecture. Thanks to tools such shell console, debugger, ROMizer and Serialzier, the migration path from a rich platform configuration up to a customized platform configuration has been explained. The overall advantages of this embedded java Operating System architecture is its adaptability for being used, on one hand as full fledge java environment to quickly develop and test programs and on the another hand as an engineering environment for mass production of optimized embedded code hosted by limited devices. Though originally developed in the context smart cards, such architecture could be suitable in any embedded system device in which the java development platform can different from the final Java deployment platform. References: [1] The Java Card Virtual Machine specification 2.1.1. Sun Microsystems http://java.sun.com/products/javacard/ [2] Java 2 Micro Edition, Sun Microsystems http://java.sun.com/j2me/ [3] Java Virtual Machine Specification, Tim Lindholm, Frank Yellin. Sun Microsystems. http://java.sun.com/docs/books/vmspec/index.html [4] Java Language Specification, James Gosling, Bill Joy, Guy Steele, Gilad Bracha. Sun Microsystems. http://java.sun.com/docs/books/jls/index.html [5] The JEFF File Format, J-Consortium http://www.j-consortium.org/jeffwg/index.shtml [5] J2ME Connected Limited Device Configuration http://java.sun.com/products/cldc/ [6] Sim API for Java Card, ETSI TS 143 019 V5.2.0 (2002-03) http://www.etsi.org [7] Concurrent Programming in Java. D. Lea. Sun Microsystems, 1999. ISBN 0-201-31009-0, Addison-Wesley [8] Java Platform Debugger Architecture, Sun Microsystems, http://java.sun.com/j2se/1.3/docs/guide/jpda/index.html Master of Science BITE Innovative Technology 1